Ally Manock
Head of Digital Strategy, Planning & Insight at a leading digital agency.
- Wordpress: Digit*ally (digital marketing research, stats & insight)
- Twitter: @digit_ally
- LinkedIn
- Facebook: Digit*ally
- Tumblr: Digital Diva (non-marketing)
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Posts
- Feb 05, 14
Pew Research Center have released facts about Facebook, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on the social network.
Pew also offered a detailed look at what Facebook users dislike about the social network see chart below.
Some users dislike certain aspects of Facebook, but fear of missing out on social activities or “FOMO” isn’t one of them.
Their dislikes start with oversharing by friends, and people posting one’s personal information such as photos without first asking permission are among the most common. Parents are especially protective of images of their children, as 57 percent of Facebook users with children under the age of 18 say that people posting pictures of their children without asking permission first is something they strongly dislike about using Facebook. On the other hand, the “fear of missing out” phenomenon resonates with only a small proportion of the Facebook population.
Just 5 percent of Facebook users strongly dislike the fact that Facebook allows them to see others taking part in social activities that they themselves were not included in, and 84 percent of users say that this aspect of Facebook life doesn’t bother them at all.
- Jan 22, 14
2013 was undoubtedly the feed’s year: Video-sharing app Vine surpassed 40 million registered users, while Twitter topped 200 million. And in-feed advertising became a standard on Facebook, Instagram and even Pinterest.This infographic from Sharethrough chronicles the history of feed formats, from its humble search engine origins to the dominance of feed-based news readers and networks. Here’s to a feed-tastic 2014.
- Sep 27, 13
Consumers 7% more likely to click on a display ad during the weekend
via The Drum
- Sep 26, 13
TrackMaven examined the Instagram accounts of the Fortune 500 companies through Sept. 17 and found that the 123 with accounts had uploaded a total of 19,009 pictures and 243 videos. Other findings in the report by TrackMaven included: Nike was the Fortune 500 company with the most Instagram followers, by far, at more than 2.3 million as of Sept. 17.Foot Locker had posted the most photos, 1,018.Target was the Fortune 500’s biggest Video on Instagram user, with 39 videos uploaded.
via STUDY: How Fortune 500 Companies Use Instagram – AllFacebook.
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Tweets
- Canada: A Vast, Unspoiled E-Commerce Frontier? http://t.co/Ka5oCYa3vt #SearchMarketing
- 6 Changes We Always Thought Google Would Make to SEO that They Haven't Yet - Whiteboard Friday http://t.co/JT9lXIouk5 #SEO
- Matt Cutts on How Google Handles 404 & 410 Status Codes http://t.co/C93U2w8TpG #SEO
- Article: Italy’s Smartphone ‘Second Screeners’ Visit Social Networks While Watching TV http://t.co/Lp4phrAVjd
- Introducing MarTech: The Marketing Tech Conference. Registration Now Open! http://t.co/gB4j8hlHvm #SearchMarketing
- Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance http://t.co/VmyDNxH4bw #Analytics
- 3 Paths to Marketing Success From Personal Brands http://t.co/9W0306azue #SocialMedia
- Losing Organic Traffic After A Redesign? Four Things to Check http://t.co/HMMfoWlVo1 #SearchMarketing
- Google Tests Showing Product Ads In Knowledge Graph Carousel Area http://t.co/GfmvC8tbr4 #SearchMarketing
- Mobile accounted for 28% of US PPC impressions in Q1 2014: report http://t.co/z6oZ5MpX3F
- 10 interesting digital marketing statistics we saw this week http://t.co/ATH8jRuXaE
- Eight record stores that need responsive design, plus two that are brilliant http://t.co/PWqw34AGq2
- Five ways listening to social data can help your business http://t.co/6X2Kj5EJmA
- The Holy Grail Of Building Communities: Developing A Strong Sense of Community http://t.co/cLLjdkMOTM #SEO
- Article: After Success, More Spending on Mobile Local Ads http://t.co/hHhR4ncQjH
- Yahoo Wants Google's Spot as the Default iOS Search Engine http://t.co/a5YC34jXOP #Mobile
- Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google http://t.co/8GiyCwggkz #SearchMarketing
- States Threaten Action If Google Doesn’t Delist “Illegal Sites” http://t.co/uFGmvMSn6I #SearchMarketing
- SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports] http://t.co/gZNfwjmZ1f #PPC
- Zuckerberg: Facebook Graph Search Is “A Five-Year Thing” http://t.co/jsV7B53fqM #SearchMarketing
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Info
- Head of Digital Strategy, Planning & Insight at Brass AltMarketing and Advertising | Leeds, United Kingdom, GBSummary
Digital marketing veteran with 15 years experience (with an online media background) spanning multiple industries and all online channels.
Specialties: Digital strategy for a wide range of large brands to small businesses: including consumer insight, social media, online advertising, search marketing, channel planning, ROI modelling.
Experience- Jan 2012 - PresentHead of Digital Strategy, Planning & Insight / Brass Alt
Development and delivery of digital strategy, planning, insight and social media services and teams for global clients.
- Mar 2010 - Jan 2012Head of CONNECT (Social Media, Online Advertising / Paid Media & SEO) / Brass
My role at Brass Agency (formerly Brahm / Swamp) mainly covered these four areas:
1. Member of the Senior Management Team at Brass
o This sits one level below the board. We were responsible for the day-to-day running of the agency.
2. Heading up the CONNECT department. The department consists of the following teams:
o Search Marketing (PPC & SEO)
o Social Media
o Online Display Advertising
o Affiliate Marketing
o Traditional and Online PR
o Web Analytics
o Online Insight & Research3. Integrated channel planning & marketing strategy, Digital strategy and ROI Modelling for multiple clients across the agency and for potential clients (new business)
4. Brass Agency’s own marketing/PR
- Nov 2008 - Mar 2010Head of Online Planning, Insight & Media / Swamp
>> Heading up the Online Media Team
The Online Media Team at Swamp contained some of the most talented and bright online media specialists in the UK.
I directed the online media strategy for all campaigns, ensured that the client’s objectives were being met. The team managed campaigns for a variety of clients. Campaigns included anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation.
>> Internet Marketing Strategy, Channel Planning, ROI Modelling, Insight...
Developing the internet marketing strategy & integrated communication strategies for clients. This involved everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet.
- Dec 2006 - Nov 2008Online Media Director / Swamp
Leading independent Full-service comms agency Brahm bought Swamp in November 2006.
I grew the online media team and directed online media campaigns for various blue-chip companies and well-known brands - both ROI and brand-focussed.
- Apr 2002 - Dec 2006Media & Research Manager / Swamp
One of the five founding members of Swamp.
Managed online display, PPC and SEO campaigns for brands such as Persimmon Homes, Anglian Home Improvements and Heinz.
Worked on Online Insight projects for various blue-chip companies.
- Dec 1998 - Apr 2002Online Media Manager / Brand New Media
By this time, BNM was HQ'ed in Leeds with offices in London & Manchester.
I moved away from account management and into online media. I worked on clients such as Heinz, MBNA, Powergen, P&G and Hula Hoops.
- Dec 1997 - Dec 1998Digital & PR Executive / Brand New Media
Brand New Media (BNM) was a Top 9 digital marketing agency in the UK - later to be bought by French technology company, Fi System.
Account exec on digital projects & working in the PR team at this top 9 digital agency (at the time!)
Additional Information-
Websites:
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Posts
Spring blossom beginning to appear in our garden #100HappyDays #nofilter (at Chapel Allerton)
No Internet till last night in Gambia…it’s been lovely. Just sending a little Instagram. See y’all soon. #100HappyDays #nofilter (at Gambia West Africa)
- Outfit: BooHoo.com Pink Fluffy Jumper & TopShop Wet Look Leggings
Outfit: BooHoo.com Pink Fluffy Jumper & TopShop Wet Look Leggings
Buying a pink fluffy jumper was a lot harder than I expected. I searched lots of shops for the perfect fit and fluffiness. All disappointed me, until I tried this BooHoo.com pink fluffy jumper. Woo hoo! I pretty much spend all my time wearing it pretending I’m Agnes from Despicable Me “it’s so fluffeeeeeeee!”
It’s quite an oversized jumper, so I prefer to pair it with leggings. As it’s so fluffy,…
Dexter: “I know you want to have a lazy morning watching TV in bed….but I think I should sit on you and you should admire me instead”
- Healthy Eating, How to Read a Room & 'that' Vogue Cover
Healthy Eating, How to Read a Room & ‘that’ Vogue Cover
Wow. It’s been a hectic month. I’ve just finished my Masters Degree dissertation and it took a lot out of me. As usual, it was a full-on sprint to the end, but I got it done. A big big thank you to all the people that filled in my questionnaire to help me with my study into beauty blogs and their effect in purchase intent.
Whilst I’ve been working madly for the past month, I’ve been comfort…
Day off from my dissertation as I won a competition with Warehouse. (at The Loading Bay Gallery)
- Outfit: French Connection Tee & Leather Skirt
Outfit: French Connection Tee & Leather Skirt
Just a quick outfit post today, I’m just going out to a blogger event in Leeds at Barburrito and took the opportunity to get the husband to take a quick snap of me.
I’m feeling the neon this evening…. acid green tee from French Connection with a black leather skirt, also from French Connection. My heels are from Kurt Geiger and my bright pink lippie is Nars ‘Schiap’.
Hope everyone is having a…
- Galvanic Facial: My Experience at Beauty Spot (Leeds)
What’s a galvanic facial I hear you ask? Basically…it’s a facial with added electricity! A galvanic electrical current is used to intensify the facial, providing deeper penetration of the ingredients used in the facial.
I’ve been going to Kate at Beauty Spot in Leedsfor years now. She’s an expert (literally) at Dermalogica facials and it’s always been a lovely experience seeing her. Her…
Nowruz, or Iranian New Year, is just around the corner. It is always a happy time and brings back a lot of childhood memories. I remember my Maman preparing for Nowruz weeks in advance and baking lots of different colourful baked treats, one of the family’s favourites being the Ahwazi cookie….
- Link Love: Food blogs, Gin & Cucumber Lemonade & Sequinned Tops
Link Love: Food blogs, Gin & Cucumber Lemonade & Sequinned Tops
I usually like to get these posts out at the weekend, but life is quite full on for me at the moment. I’m finishing my MSc dissertation as well as a busy time at work…so it isn’t leaving much time for me to blog. I’ve even cut right back on my socialising (shock horror!).
Here are a few of the links and articles I’ve been loving from around the web in the past week or so…
- Homes & Interiors Bloggers: My 5 Favourites
Homes & Interiors Bloggers: My 5 Favourites
There are a lot of great homes & interiors bloggers out there to spend time with and then there’s Pinterest, where time can just fly whilst you’re pinning everything that ever existed for your style of home.
Here are my favourite Homes & Interiors BloggersSwoon Worthy– I really like Kimberley’s style of writing and she takes really great photos, I just love them. She also hella lovely and…
Amazing Maps plots the World Culture Score Index in an atlas of which countries read the most.
1. India — 10 hours, 42 minutes
2. Thailand — 9:24
3. China — 8:00
4. Philippines — 7:36
5. Egypt — 7:30
6. Czech Republic — 7:24
7. Russia — 7:06
8. Sweden — 6:54
8. France — 6:54
10. Hungary — 6:48
10. Saudi Arabia — 6:48
12. Hong Kong — 6:42
13. Poland — 6:30
14. Venezuela — 6:24
15. South Africa — 6:18
15. Australia — 6:18
17. Indonesia — 6:00
18. Argentina — 5:54
18. Turkey — 5:54
20. Spain — 5:48
20. Canada — 5:48
22. Germany — 5:42
22. USA — 5:42
24. Italy — 5:36
25. Mexico — 5:30
26. U.K. — 5:18
27. Brazil — 5:12
28. Taiwan — 5:00
29. Japan — 4:06
30. Korea — 3:06Of course, then there’s the question of qualifying the quantified – what are people reading, exactly? Because, as Susan Sontag memorably observed, only a fraction of published books are actually literature.
(via Mental Floss)
The researchers call this behavior “mindless accumulation”—the tendency for people to forgo leisure to work towards rewards they’ll never be able to use. They argue that it’s a distinctly modern problem. For much of human history, earning rates were low and people needed to work as much as possible just to survive. The idea that you could “overearn” simply wasn’t realistic. If you’re one of today’s highly paid office workers, however, earning comes comparatively easily, yet the drive to hoard as much as possible remains. The researchers compare overearning to overeating, another distinctly modern problem caused by a life of surprising abundance.
Fascinating new research into work and rewards.
Or, as David Ramsey put it, "We buy things we don’t need with money we don’t have to impress people we don’t like.”
For a worthy antidote, see how to avoid “work” and make a living doing what you love.
- Link Love: Meal Planning, Designer Bargains & Hormones
Link Love: Meal Planning, Designer Bargains & Hormones
These are a few of the articles and blog posts I’ve enjoyed or found useful in the last week…
Paprika: Recipe Saving & Meal Planning App– Life Hacker (such a good website) asked people to tell them which recipe saving and meal planning apps were their favourite and I found Paprika amongst them. It works on Android, iOS etc. I’ve been trying it out and it’s pretty cool! You can snip recipes from…
- Outfit: Oaks Boutique Heart Jumper & Lisa Jayne Dann Coat
Outfit: Oaks Boutique Heart Jumper & Lisa Jayne Dann Coat
At the Oaks Boutique Leeds Blogger Event this week I bought a couple of jumpers and a necklace. Here is one of the jumpers in action…. I love the big heart on the front and it’s got a really nice loose fit to it, meaning it’s perfect to wear with leggings as a jumper-dress. It’s a bit matchy matchyoutfit with the colours, but to be honest I didn’t care….I was feeling the brown!
The coat is by…
- Oaks Boutique: Leeds Blogger Event
Oaks Boutique: Leeds Blogger Event
Oaks Boutique held an event last night in Roundhay for lots of Leeds bloggers to showcase their latest clothes and accessories and it was a good chance to see what their main offering was all about. I’ve been to Oaks Boutique in Chapel Allerton before (the clearance store), but have never been to the main boutique in Roundhay (Street Lane, Leeds) or the Horsforth shop before.
I was pleased to see…
I’m in love with TopShop’s range of tube skirts at the moment. I was first inspired by…
To give constructive feedback, always snuggle it in love — because we’re only human, and we’re vulnerable… Set expectations for where you are in the project, then ask questions in a way that allows for “the love sandwich”: First, “What works for you?” Then, “What doesn’t work for you?” Then, “What works for you?” again. If you just ask people for feedback, they’ll go straight for the jugular.
"The Love Sandwich," the seventh of the 10 stages of the creative process.Doesn’t matter how often you do Internet shopping, the curse of buying a small loaf of bread when you meant to buy normal size can still hit you… #MiddleClassIssues (at Chapel Allerton)
- Link Love: Ravercise, Contouring, Book Clubs & Fringes
Link Love: Ravercise, Contouring, Book Clubs & Fringes
Quite a few of my favourite bloggers post links to other bloggers’ posts that they’ve loved that week/month (e.g. Amy Liz, The Awkward Magazine, A Life With Frills). I always find these sorted of blog posts so handy! They lead me to some great blogs that I probably wouldn’t have found otherwise. So, I figure that if I get so much out of reading other people’s, I should probably do one too!
Here’…
- My Birthday Weekend
My Birthday Weekend
If some of you were wondering where I’ve been and why I haven’t blogged for a few weeks, it’s because I’ve been mentally busy. Work has been fairly demanding and my MSc dissertation has been too.
I did get chance though to get away for four days to…
New Year, New Look: Embracing Prints
Prints. They scare me a bit.
After seeing lots of ‘What I Wore Today’ photos of myself last year,…
Learning about portrait photography with Olympus
On Saturday, we went to a masterclass on portrait photography with Olympus at Duke Studiosin Leeds.…
Top Fashion Tips and Tricks
I recently found (via top friend Gaby) two fantastic blog posts with some top fashion tips and…
The Blind Swine came to my house!
Quite a few of you will know that we’re big fans of The Blind Swine(posh restaurant in York). So it…
Magnetic Deluxe Jewellery
My friend Laura is one hell of a talented jewellery designer, I can quite often be found on her…
Love these trainers….on a bit of a Nike kick at the moment….
thefitprep.tumblr.com - Health, fitness and preppy style
Mindful Eating: Learn to love food again and lose weight
Have you heard of Mindful Eating? It’s the new ‘thing’ in weight loss. Except it’s not new and it’s…
Great blog post by joelgascoigne:
Now that it’s almost two years since I first had the idea for Buffer, and with the year and a half before that which I worked on my previous startup, I’ve started to notice a few patterns amongst the ups and downs that come with building a startup.
One of the most important things I’ve…
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