Ally Manock
Head of Digital Strategy, Planning & Insight at a leading digital agency.
- Wordpress: Digit*ally (digital marketing research, stats & insight)
- Twitter: @digit_ally
- LinkedIn
- Facebook: Digit*ally
- Tumblr: Digital Diva (non-marketing)
- Contact
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Posts
- Sep 27, 13
Consumers 7% more likely to click on a display ad during the weekend
via The Drum
- Sep 26, 13
TrackMaven examined the Instagram accounts of the Fortune 500 companies through Sept. 17 and found that the 123 with accounts had uploaded a total of 19,009 pictures and 243 videos. Other findings in the report by TrackMaven included: Nike was the Fortune 500 company with the most Instagram followers, by far, at more than 2.3 million as of Sept. 17.Foot Locker had posted the most photos, 1,018.Target was the Fortune 500’s biggest Video on Instagram user, with 39 videos uploaded.
via STUDY: How Fortune 500 Companies Use Instagram – AllFacebook.
- Aug 27, 13
An infographic, pulling out key figures from a BrandWatch whitepaper, including the amount of tweets sent a day on average by brands, and the percentage of brands tweeting (97 per cent). The research comes from 250 leading brands.
- Aug 27, 13
“The way people are using Twitter is changing in two respects. Firstly, it is becoming a passive source of discovery for users and secondly, users are using more as a tool or service rather than a pure social service.”
via GlobalWebIndex | Twitter Now The Fastest Growing Social Platform In The World.
- Aug 23, 13
There is an exciting in-house client role of Social Media Community Manager available at one of the biggest FMCG brands in the UK. It’s a really exciting opportunity, so if you think you have what it takes, please get in touch:
Email: opp@brassagency.com
NO AGENCIES PLEASE
(please forward this to any friends you think might fit the bill!)
Social Media Community Manager – Role Overview
We are looking for a Social Media Community Manager with a huge passion for sport to work across a range of Social Networks.
In this hugely exciting role based in West London, the Social Media Community Manager will be responsible for planning and executing all of our social media activity, working with our brand teams and digital agencies to tailor our strategy and drive the creation of relevant content.
A digital expert who’s passionate about online conversation whether it be Facebook, Twitter, Google+ or Tumblr, we want someone who can be the voice of our brand and help us build and serve our community.
You’ll be an ambitious team player who goes the extra mile to get the job done and have a proven background in managing social for big brands.
There’s a real opportunity for you to make this role your own and influence how we deliver social in the long term. We’ll expect you to work the occasional evening or weekend but as you’ll be posting live from Premiership football matches, reporting behind the scenes at photo shoots and taking part in a sporting activities with our ambassadors, we’ve assumed you won’t mind.
This is a great opportunity to work in an energetic team on a cool brand in an exciting and dynamic role.
Key Deliverables for this job role
- Responsible for delivering day to day social media activity and growing our online community.
- Plan, develop and own the content for Facebook, Twitter, Pinterest and Google+
- Work with our in-house content editor to create and post content.
- Monitor relevant social media and news sites for potential amplification opportunities.
- Work with our partners and ambassadors to ensure our social media gets the maximum exposure.
- Advise where our online media spend should be used to amplify this.
- Coordinate online comms to ensure maximum reach and consistency: Social Media, Email, Website updates etc.
- Work effectively with Consumer Affairs to manage any consumer queries.
- Work with our eCommerce team to ensure our social activity drives online sales.
- Monitor KPIs and produce weekly reports to the brand team.
- Attend brand planning and strategic meetings.
- Work with our digital agency to develop and execute our social media strategy including content.
- Devise and implement a communication calendar based on brand activity throughout the year.
- Be ready to optimise this on the fly, based on performance.
- Be proactive, monitor news stories, relevant events, trends and suggest potential amplification activity.
- Develop a strategy to engage with key online influencers and deliver it.
Skills & Experience Essential
- A passionate sports fan, with particular knowledge of Football, Rugby and Running.
- Educated to degree level with 3 years’ experience working in social media, digital marketing, PR, journalism or advertising.
- Experience of owning the day-to-day management of social media for a large organisation.
- Experience of content creation, use of social media management and moderation tools.
- Ability to understand the brand’s tone of voice and generate engaging copy.
- A good overall understanding of digital marketing and the latest digital and social trends.
- Ability to work independently, collaborating with others and seeking help and guidance from other senior team members when appropriate
- Able to manage the expectations of clients and team members at all times
- An understanding of how optimising the consumer journey and user experience is essential to successful on-line delivery.
- Knowledge of Google Analytics and distilling insight to present back to brand team.
- Good standard of Excel and PowerPoint.
Desirable
- Experience of using CMS an advantage.
- Degree or qualification in Sports Science a potential advantage.
- Proficiency at skiing also desirable.
Additional Information
- We’re willing to flex the scope of this role for the right candidate.
- Potential to become a permanent role after 12 months.
- Aug 20, 13
Key takeouts:
- The number of people who have paid for an item in a shop via their mobile is on the up. Globally 22% have now used their calling device as a mobile wallet, up from 14% a year ago.
- Sending Email has grown by 32.5% over the last year from Q2 2012 to Q2 2013, while sending traditional text messages such as SMS has slightly declined.
- Aug 13, 13
Twitter users who engage with promoted tweets buy more. That’s unsurprising — if you retweet, favorite, or reply to a tweet, you’re likely paying attention, understanding what’s been promoted, and reacting to it emotionally enough to respond. That engagement, Datalogix’ study says, drove an average 12 percent sales lift across 35 brands with dozens of products in the study.
Perhaps even more significantly, however, even those who simply saw a tweet — without responding to it — bought 2 percent more often.
More graphs at: Promoted tweets boost offline sales by 29%, Twitter says and it’ll show you how | VentureBeat.
- Jul 08, 13
90% Of Customers Will Recommend Brands After Social Media Interactions
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Tweets
- Multichannel UX: A lesson in frustration from EE http://t.co/k4EORlKa6U
- 15+ of the worst things to happen to the internet in 2013 http://t.co/8nAAMy5g3p
- How to benefit from the Facebook post lifecycle http://t.co/JGZAjlAUCf
- Article: Retailers Lag Behind Consumers’ Omnichannel Desires http://t.co/goxvu0TilP
- How accepting a friend request could alter your credit score http://t.co/gt8fFPGwZR
- Retailers Spending Record Levels On Paid Search In 2013 Holiday Season http://t.co/PAYw5SW5SA #SearchMarketing
- Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings http://t.co/pfG6po6FjR #SEO
- Nelson Mandela Ranks #1 On Google’s Top Trending Searches For 2013 http://t.co/ZlyF488gvT #SearchMarketing
- Google Torches Yet Another 'Undetectable' Link Network http://t.co/fZEZHJn2Ru #SEO
- Google reveals most popular search queries in 2013 http://t.co/GyyLyhqb8G
- Report: Over the past year, search traffic has dropped while social traffic more than doubled http://t.co/rUGhXETgrY
- Brainy Marketing at Forbes: Most Popular of 2013 http://t.co/ocvsaNHhXL #Neuromarketing
- Holiday Ecommerce SEO: The (Almost) A to Z Guide http://t.co/do9zGgatPu #SEO
- The digital marketing year in quotes http://t.co/zY0CVFtCg4
- “Let’s Go Caroling” Google Easter Egg Gives Mobile Users Their Very Own Christmas Carol Karao... http://t.co/EbGjF2qENI #SearchMarketing
- 2014 Social Media Tricks, Tools & Trends http://t.co/VyDPVv8w9X #SocialMedia
- 20+ fascinating statistics from Econsultancy's Q4 reports http://t.co/w8Uf3aq2fE
- Ecommerce and Christmas delivery: some retailers still don't get it http://t.co/KWEWhWevE5
- 10 UK Christmas adverts with the highest social engagement http://t.co/MbQrM7f5AR
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Info
- Head of Digital Strategy, Planning & Insight at BrassMarketing and Advertising | Leeds, United Kingdom, GBSummary
Digital marketing veteran with 15 years experience spanning multiple industries and all online channels.
Specialties: Digital strategy for a wide range of large brands to small businesses: including consumer insight, social media, online advertising, search marketing, channel planning, ROI modelling.Experience- Jan 2012 - PresentHead of Digital Strategy, Planning & Insight / Brass
Development and delivery of digital strategy, planning, insight and social media services and teams for global clients.
- Mar 2010 - Jan 2012Head of CONNECT (Social Media, Online Advertising / Online Media & SEO) / Brass
My role at Brass Agency (formerly Brahm / Swamp) mainly covered these four areas:
1. Member of the Senior Management Team at Brass
o This sits one level below the board. We were responsible for the day-to-day running of the agency.
2. Heading up the CONNECT department. The department consists of the following teams:
o Search Marketing (PPC & SEO)
o Social Media
o Online Display Advertising
o Affiliate Marketing
o Traditional and Online PR
o Web Analytics
o Online Insight & Research3. Integrated channel planning & marketing strategy, Digital strategy and ROI Modelling for multiple clients across the agency and for potential clients (new business)
4. Brass Agency’s own marketing/PR
- Nov 2008 - Mar 2010Head of Online Planning, Insight & Media / Swamp
>> Heading up the Online Media Team
The Online Media Team at Swamp contained some of the most talented and bright online media specialists in the UK.
I directed the online media strategy for all campaigns, ensured that the client’s objectives were being met. The team managed campaigns for a variety of clients. Campaigns included anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation.
>> Internet Marketing Strategy, Channel Planning, ROI Modelling, Insight...
Developing the internet marketing strategy & integrated communication strategies for clients. This involved everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet.
- Dec 2006 - Nov 2008Online Media Director / Swamp
Leading independent Full-service comms agency Brahm bought Swamp in November 2006.
I grew the online media team and directed online media campaigns for various blue-chip companies and well-known brands - both ROI and brand-focussed.
- Apr 2002 - Dec 2006Media & Research Manager / Swamp
One of the five founding members of Swamp.
Managed online display, PPC and SEO campaigns for brands such as Persimmon Homes, Anglian Home Improvements and Heinz.
Worked on Online Insight projects for various blue-chip companies.
- Dec 1998 - Apr 2002Online Media Manager / Brand New Media
By this time, BNM was HQ'ed in Leeds with offices in London & Manchester.
I moved away from account management and into online media. I worked on clients such as Heinz, MBNA, Powergen, P&G and Hula Hoops.
- Dec 1997 - Dec 1998Digital & PR Executive / Brand New Media
Brand New Media (BNM) was a Top 9 digital marketing agency in the UK - later to be bought by French technology company, Fi System.
Account exec on digital projects & working in the PR team at this top 9 digital agency (at the time!)
Additional Information-
Websites:
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Posts
The best psychology and philosophy books of the year – how to think like Sherlock Holmes, make better mistakes, master the pace of productivity, find fulfilling work, stay sane, and more. See all 13 here.
Prashad - Indian Vegetarian Food
A couple of weeks ago, we visited Prashad (Leeds/Bradford) for the first time. I’ve heard so many…
Pastels & Biker Boots (by Ally (Digital Diva))
Pastel Blue coat from Oasis with black biker boots and a black Fendi bag. #Pastels #Biker #FendiHarvey Nichols Chocolates - a perfect present
When I received some Harvey Nichols Chocolates to review, I thought all my Christmases had come at…
Food Blogger Cookie Swap - yum!
This year, I joined in The Great Food Blogger Cookie Swap! I spotted it on a blog and figured what…
Christmas Flapjack Recipe (low fructose)
I made this Christmas Flapjack for the Food Blogger Cookie Swap and it tasted bloody good!
I’ve…
Had such a lovely weekend in Birmingham with the girls. Marco Pierre White’s restaurant was great. The Prosecco went down well ;) – View on Path.
Clarks Hotel Image Brogues in Cotton Leather
The Hotel Image Brogues from Clarks in Cotton Leather are one of the key pieces in their Spring…
Had a great facial at Beauty Spot in Meanwood today. Have come home with this pot of goodness…can’t wait to try!
Superdrug Jewellery: I got some great items!
I’ve been meaning to tell y’all about Superdrug jewellery for a few weeks now. Usually, it’s not…
Win a Christmas beauty box!
I love all the competitions that are happening right now (I get very excited and enter them all),…
Zayn from One Direction with our vintage light bulbs - www.dowsingandreynolds.com
#XFactor #OneDirection #1D
One Direction with our vintage light bulbs supporting them on XFactor #OneDirection #1D #XFactor - www.dowsingandreynolds.com
- This afternoon’s tunes…
(No streaming audio available)0 plays - It’s Fridaaaaaaay……time for Betty!
(No streaming audio available)0 plays - explore-blog: I am a story-teller, and I look to academic research … for ways of augmenting story-telling. The reason I don’t do things their way is because their way has a costs: it makes their writing inaccessible. In the wake of his latest book release, David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, Malcolm Gladwell talks to WNYC’s Brian Lehrer about his critics. Pair with cultural icons on criticism.
(No streaming audio available)1723 plays - This afternoon’s tunes…
(No streaming audio available)0 plays - A bit of Aretha and Dusty for a Friday
(No streaming audio available)0 plays - It’s a jazzy kinda morning…
(No streaming audio available)0 plays - Legendary album
(No streaming audio available)0 plays - Oh…and this song? It was a favourite of mine for a whole year. Ellie before she was famous.
(No streaming audio available)0 plays - Cheesy, but gives me goosebumps
(No streaming audio available)0 plays - This is another one that makes me happy :-)
(No streaming audio available)0 plays - Eternal reminds me of being a teen…
(No streaming audio available)0 plays - This song always makes me smile…
(No streaming audio available)0 plays - This song gives me goosebumps….
(No streaming audio available)0 plays - Loving this playlist today
(No streaming audio available)0 plays - Sometimes it’s just what a Friday needs….
(No streaming audio available)0 plays - Just got goosebumps :-)
(No streaming audio available)0 plays - Today’s music includes….
(No streaming audio available)0 plays - Today’s music is provided by…
(No streaming audio available)0 plays - Guilty pleasure…I’ve loved this tune ever since ‘Sliding Doors’
(No streaming audio available)0 plays - Willing the sun to come out again…
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