Ally Manock
Head of Digital Strategy, Planning & Insight at a leading digital agency.
- Wordpress: Digit*ally (digital marketing research, stats & insight)
- Twitter: @digit_ally
- LinkedIn
- Facebook: Digit*ally
- Tumblr: Digital Diva (non-marketing)
- Contact
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Posts
- in 2009, Facebook users “Liked” 4.5 Pages on average. 4yrs later, the no. has increased to 40 Pages!Apr 17, 13
In 2009, a Facebook account holder Liked, on average, 4.5 Pages. In just four years, this number increased to an average of 40 Pages!
Not only that, but brands have been expanding their use of social media in their marketing campaigns, raising the number of Facebook posts that they make from an average of five times per month to 36. This means that in 2009, Facebook users only had to keep up with a manageable 23 updates per month, whereas they are currently bombarded with around 1 440 updates per month!
via Cutting Through the Crowds on Facebook News Feeds | Social Media Statistics & Metrics | Socialbakers.
- Apr 17, 13
Another infographic explaining how Facbeook’s EdgeRank works by Maghsoudi at PostRocket:
via INFOGRAPHIC: Understanding Facebook’s Post-Sorting Algorithm – AllFacebook.
- Apr 11, 13
Social analytics firm Quintly examined ways that page administrators can optimize their Facebook posts in a three-part infographic.Quintly looked at the content of posts, comparing and optimizing them via Facebook Insights, and competitive benchmarking.
via INFOGRAPHIC: Keys To Optimizing Facebook Page Posts – AllFacebook.
- Apr 03, 13
Research by mobile ad network Mojiva found that 33% of people in the UK prefer to watch content on their phone at the time of their choice rather than their TV, and that 70% spend over 30 minutes a week watching video content this way.
http://www.thedrum.com/uploads/drum_basic_article/105789/additional_media/MOJ-UK%20Entertainment%20Infographic_FINAL_0.pdf
- Mar 15, 13
Great graphic from Global Web Index:
- This shows growth in account ownership from 408m accounts in Q2 2012 to 485m accounts in Q4 2012
- More importantly it shows active usage defined in our research as used or contributed in the past month as growing from 206m users to 288m, making Twitter the fastest growing social platform in that period
- The curved bars around the active user bubble indicate multi-platform usage, with mobile standing at 57%
Click the image to download full version
via GlobalWebIndex.
- Mar 07, 13
Companies find that one of the best ways to reach fans on Facebook is through contests. But as the rules are sometimes murky and not always enforced, and many brands are a little confused at what’s legal and what’s verboten when it comes to Facebook contests. ShortStack recently created a rubric for those looking to create successful Facebook contests.
via INFOGRAPHIC: How To Run A Facebook Contest – AllFacebook.
- Feb 21, 13
A study by Twitter found that 80% of Twitter users access the site through their mobile, with one and three using the site during a commute, while one in four use it while shopping.
The research also found that 67% of UK mobile users of Twitter follow brands, with 25% following over ten brands, and 45% being more likely to recommend a brand that they follow.
via Twitter unveils infographic looking at how it reaches UK users | The Drum.
- Feb 12, 13
Fancy working for the agency that I’m pretty damn proud to be at?
The digital team at Brass in Leeds have an opportunity for a specialist digital creative to assist the creative director in a wide range of digital campaigns for famous consumer brands.
You’ll be developing ideas, writing and presenting creative proposals for colleagues and clients, working with writers and designers on campaigns and using your own creative skills to prototype innovations and get your ideas across fast.
If you’ve got agency experience with blue chip brands that’s a bonus, but along with your c.v., we’ll be interested in your seeing your ideas, and how you can present yourself and your work. We’re looking for someone who gets excited by technology, social media and the continuing potential of the digital world.
If you have design, illustration or writing skills, that is an advantage – but all of your creative interests or hobbies are relevant. As a creative person you’ll more than likely be used to taking photos, making music or shooting video, but we equally want to see if you make robots or are into dressmaking, landscape gardening or woodwork.
Most of all you’ll be excited to take your ideas and see them develop into reality.
About us:
We’re an independent top 50 digital agency. We work as the lead digital strategic and creative team, at a global level, for some of the biggest brands and companies on the planet. We run a high profile brand social media group with 3/4 million fans. We made a BAFTA nominated game, shot famous footballers, TV chefs and puppet dogs. And you’re as likely to find us making something out of a plastic bottle and decorating biscuits as writing a soundtrack or designing a website.
So, if you’re after a challenge, and think you could bring innovative digital thinking, great art direction and world class creative to our growing team – give us a shout.
To apply, please send your CV to Andrew Brown
- Jan 23, 13
Download this handy eBook from Smarter Insights
Whether you’re engaging a consumer or a business audience, you will be posting status updates and reviewing comments on Facebook and Twitter. Depending on your audience and priorities you may want to schedule messages for LinkedIn, Google+, Pinterest and YouTube too. Basic status update messages work fine, up to a point, but new types of engagement devices like promotions, surveys, quizzes, coupons and sweepstakes are needed to get more engagement, build community and run sales promotions. These tools are also important for running integrated campaigns with social media at their heart.
While you can develop these tools in house or use an agency, why re-invent the wheel when there are already tools to manage the creation, deployment and reporting of social media campaigns offering a wide range of tools?
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Tweets
- 5 Pillars of a Successful Modern Web Design http://t.co/pzX2VPEvpO #SEO
- SearchCap: The Day In Search, May 17, 2013 http://t.co/Bgzs21wlTf #SearchMarketing
- Google’s Matt Cutts: Domain Clustering To Change Again; Less Results From Same Domain http://t.co/H44yFKUmNt #SearchMarketing
- Google Maps Gets a Brand New Look http://t.co/L8eKPvpCxj #SearchMarketing
- New Shopping Tool Poaches Deals for Online Checkout http://t.co/7V8T0q5Gws #SearchMarketing
- Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference http://t.co/6m0fOK0kOF #SearchMarketing
- Google Updates AdWords Express Sign-Up Process, Ad Copy Preview And Dashboard http://t.co/Cyi6k1dIde #SearchMarketing
- IMW 2013 Econsultancy Hangout: Measurement, analytics, and attribution: part two http://t.co/dvL3KEQuf3
- 12 Hidden Pitfalls in PPC Campaign Automation http://t.co/1ZB8tBIFg2 #SearchMarketing
- 10 Essential WordPress Plugins to Improve SEO & Usability http://t.co/s9tCFnfEEB #SEO
- Choose Not to Confuse http://t.co/uB1cFuc77A #ClickZ
- How to Be a Badass Link Builder http://t.co/Ycli0ez2lD #SEO
- Are financial service online communities effective? http://t.co/NsR6YJePqz
- Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case http://t.co/OAbHXfdqG9 #SearchMarketing
- This week's finest digital marketing infographic http://t.co/yQ21xmlylr
- 10 interesting digital marketing stats we've seen this week http://t.co/rsPgGPUMR2
- How to Move Rankings Up On Older, Existing Content - Whiteboard Friday http://t.co/ZesYXzFzyH #SEO
- Five lessons in corporate brand building from the big boys http://t.co/00N4vovL8O
- Mozscape API Wiki Update http://t.co/E6A6HqTAqj #SEO
- SearchCap: The Day In Search, May 16, 2013 http://t.co/vRN13aWFcy #SearchMarketing
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Info
- Head of Digital Strategy, Planning & Insight at BrassMarketing and Advertising | United Kingdom, GBSummary
Digital marketing veteran with 15 years experience spanning multiple industries and all online channels.
Specialties: Digital strategy for a wide range of large brands to small businesses: including consumer insight, social media, online advertising, search marketing, channel planning, ROI modelling.Experience- Jan 2012 - PresentHead of Digital Strategy, Planning & Insight / Brass
Development and delivery of digital strategy, planning, insight and social media services and teams for global clients.
- Mar 2010 - Jan 2012Head of CONNECT (Social Media, Online Advertising / Online Media & SEO) / Brass
My role at Brass Agency (formerly Brahm / Swamp) mainly covered these four areas:
1. Member of the Senior Management Team at Brass
o This sits one level below the board. We were responsible for the day-to-day running of the agency.
2. Heading up the CONNECT department. The department consists of the following teams:
o Search Marketing (PPC & SEO)
o Social Media
o Online Display Advertising
o Affiliate Marketing
o Traditional and Online PR
o Web Analytics
o Online Insight & Research3. Integrated channel planning & marketing strategy, Digital strategy and ROI Modelling for multiple clients across the agency and for potential clients (new business)
4. Brass Agency’s own marketing/PR
- Nov 2008 - Mar 2010Head of Online Planning, Insight & Media / Swamp
>> Heading up the Online Media Team
The Online Media Team at Swamp contained some of the most talented and bright online media specialists in the UK.
I directed the online media strategy for all campaigns, ensured that the client’s objectives were being met. The team managed campaigns for a variety of clients. Campaigns included anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation.
>> Internet Marketing Strategy, Channel Planning, ROI Modelling, Insight...
Developing the internet marketing strategy & integrated communication strategies for clients. This involved everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet.
- Dec 2006 - Nov 2008Online Media Director / Swamp
Leading independent Full-service comms agency Brahm bought Swamp in November 2006.
I grew the online media team and directed online media campaigns for various blue-chip companies and well-known brands - both ROI and brand-focussed.
- Apr 2002 - Dec 2006Media & Research Manager / Swamp
One of the five founding members of Swamp.
Managed online display, PPC and SEO campaigns for brands such as Persimmon Homes, Anglian Home Improvements and Heinz.
Worked on Online Insight projects for various blue-chip companies.
- Dec 1998 - Apr 2002Online Media Manager / Brand New Media
By this time, BNM was HQ'ed in Leeds with offices in London & Manchester.
I moved away from account management and into online media. I worked on clients such as Heinz, MBNA, Powergen, P&G and Hula Hoops.
- Dec 1997 - Dec 1998Digital & PR Executive / Brand New Media
Brand New Media (BNM) was a Top 9 digital marketing agency in the UK - later to be bought by French technology company, Fi System.
Account exec on digital projects & working in the PR team at this top 9 digital agency (at the time!)
Additional Information-
Websites:
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Videos
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Posts
Chilli Jam Man at Millies Leeds
I’ve loved chilli jamfor a long time. I can’t remember when I discovered it, but when I did my…
MultiVitality Boost: B Vitamin drink
Healthspan very kindly sent me some MultiVitality Boostto try. It’s an effervescent multivitamin…
Birchbox Beauty Box: May Review
I’m still subscribed to the Birchbox Beauty Boxes (I haven’t gotten around to posting a review of…
- The 5:2 diet starts again
So I’m back on the 5:2 dietagain. It’s taken me ages to get back into into since the start of this year, there was always some ‘very good excuse’ such as a too busy week….dinner out with friends etc. but the wedding fast approaching means I need to get my…
F&F 7 Days of Summer
F&F at Tesco Clothinghave done a cute competition inviting people to submit their outfits everyday…
Thank you Marie for my couchette and squash plants. They are now in amongst the brocolli, onions and carrots. (at Chapel Allerton)
Amazing Places
thecoolhunter.co.ukAmazing Places
April 15 2013
Tropea, Calabria, Southern Italy.
The garden of Saiho Ji in Kyoto, Japan.
Sagrada Família Cathedral in Barcelona, Spain
Atlantic Ocean Rd, Norway
The Dunes of Lencois, B …
Amazing places….
- Today’s music is provided by…
(No streaming audio available)0 plays - Guilty pleasure…I’ve loved this tune ever since ‘Sliding Doors’
(No streaming audio available)0 plays - Willing the sun to come out again…
(No streaming audio available)0 plays - Music to concentrate to…
(No streaming audio available)0 plays - This afternoon’s music
(No streaming audio available)0 plays - Hey Baby, Hey Baby, Hey!
(No streaming audio available)0 plays - Trying to drown out the indie/pop in the office with trance. It’s working and my work-rate is going through the roof. Everyone should work to trance ;-)
(No streaming audio available)0 plays - This afternoon’s tunes….
(No streaming audio available)0 plays - This morning’s tunes….
(No streaming audio available)0 plays - Listening to a live DJ mix by Hybrid this morning.
(No streaming audio available)4574 plays - This was on the radio this morning. It really reminded me of being a teen. I still know every word!
(No streaming audio available)0 plays - Friday listening includes….
(No streaming audio available)0 plays - I miss the old Groove Armada.
(No streaming audio available)0 plays - Not sure if listening to this album after eating an entire bag of Haribo is a good idea. I’m spaced out enough today.
(No streaming audio available)0 plays - One of my favourite albums of 2012. Good for dancing around the office in preparation for our Christmas party tonight :-)
(No streaming audio available)0 plays - Friday music :-)
(No streaming audio available)0 plays - Haven’t listened to this in ages. Happy Tuesday :-)
(No streaming audio available)0 plays - Lovely Friday office music. Perfect for calmness and concentration.
(No streaming audio available)0 plays - My favourite ‘Bond’ track of all time
(No streaming audio available)0 plays - New album from No Doubt - today’s music
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