Ally Manock
Head of Digital Strategy, Planning & Insight at a leading digital agency.
Wordpress: Digit*ally (digital marketing research, stats & insight)- Twitter: @digit_ally
- LinkedIn
- Facebook: Digit*ally
- Tumblr: Digital Diva (non-marketing)
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Posts
- Feb 05, 14
Pew Research Center have released facts about Facebook, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on the social network.
Pew also offered a detailed look at what Facebook users dislike about the social network see chart below.
Some users dislike certain aspects of Facebook, but fear of missing out on social activities or “FOMO” isn’t one of them.
Their dislikes start with oversharing by friends, and people posting one’s personal information such as photos without first asking permission are among the most common. Parents are especially protective of images of their children, as 57 percent of Facebook users with children under the age of 18 say that people posting pictures of their children without asking permission first is something they strongly dislike about using Facebook. On the other hand, the “fear of missing out” phenomenon resonates with only a small proportion of the Facebook population.
Just 5 percent of Facebook users strongly dislike the fact that Facebook allows them to see others taking part in social activities that they themselves were not included in, and 84 percent of users say that this aspect of Facebook life doesn’t bother them at all.
- Jan 22, 14
2013 was undoubtedly the feed’s year: Video-sharing app Vine surpassed 40 million registered users, while Twitter topped 200 million. And in-feed advertising became a standard on Facebook, Instagram and even Pinterest.This infographic from Sharethrough chronicles the history of feed formats, from its humble search engine origins to the dominance of feed-based news readers and networks. Here’s to a feed-tastic 2014.
- Sep 27, 13
Consumers 7% more likely to click on a display ad during the weekend
via The Drum
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Tweets
- Article: Will Tech Reap the Benefits of Small-Business Spending in 2015? http://t.co/RSO8j9YeZS
- Lyft announces a frequent-driver rewards program http://t.co/y0jHR1ZDDa
- Watch this incredible TIE interceptor drone fly around, then build your own http://t.co/tx6pFKDXWW
- Netflix is launching in Australia and New Zealand on March 24 http://t.co/wL0A5YAVAM
- PayPal acquires mobile payment startup Paydiant, adds NFC to Here card readers http://t.co/MXzV45VMtt
- 12 steps to mastering your company LinkedIn page http://t.co/ZCCLaYHiL3
- Nine of the best social campaigns and stories from February 2015 http://t.co/UzWCJlyi6m
- Google City Searches Now Include Hotel Booking Info In Knowledge Graph http://t.co/rn5g5OyqWX #SearchMarketing
- 4 free tricks to find the best business blog topics http://t.co/UCC27vhyt1
- Complementary Marketing: The Intersection of SEO and Content Marketing http://t.co/rwAg37vIwJ #SEO
- Marketing Budgets 2015: digital investment continues to grow [infographic] http://t.co/PGimtYJeXK
- Dive Deeper: Questions You Need to Add to Your SEO Client Onboarding Process http://t.co/QTe97fDvZT #SEO
- Why is live video app Meerkat suddenly popular, and can it last? http://t.co/eT76oTxUiw
- 14 best branded Instagram videos from February 2015 http://t.co/2kHYq9G9of
- Sony launches €299 Xperia M4 Aqua with Android Lollipop and octa-core processor http://t.co/f88XEMkHpj
- New Livestream Broadcaster mini lets you encode and stream HD video from any camera http://t.co/Oem5EIgiwi
- Article: Here's Why Purchasers Still Prefer Brick-and-Mortar http://t.co/TxYf8UusuQ
- The new digital c-suite: How influential is the CMO? http://t.co/FKkixxfGpt
- Apple’s new ad campaign shows the only camera you need is the one in your pocket http://t.co/TE4XVACHMq
- Samsung unveils updated Gear VR for Galaxy S6 and S6 Edge http://t.co/1l4MXixK3T
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Info
- Head of Digital Strategy & Social Media at Brass AltMarketing and Advertising | Leeds, United Kingdom, GBSummary
In 1998, I joined one of the UK’s first ‘new media’ agencies, Brand New Media, planning and managing award-winning campaigns for Heinz, Hula Hoops, Irn Bru and P&G.
In 2002, I became one of the founders of digital consultancy swamp (bought by Brass in 2006). After some years heading up the online media and social media teams, I went on to become Head of Digital Strategy and Social Media; steering social media strategy for brands such as Ribena, L’Oreal, HARIBO, Lucozade, Sensodyne and Panadol.
In 2014, I completed a Masters (MSc) in Digital Marketing Communications and was named by The Drum as one of the UK's Top Social Media Professionals. The Digitals, The Drum and Social Buzz awards have all shortlisted activity produced Brass Alt and Haribo, Ribena and Lucozade Energy are all in the top UK 100 social brands.
Experience- Jan 2012 - PresentHead of Digital Strategy & Social Media / Brass Alt
- Digital marketing strategy, including channel roles and social strategy for national and global clients
- Heading up the social media and online insight teams - Mar 2010 - Jan 2012Head of Online Media, SEO & Social Media / Brass
- Online media and social media strategy and award-wining campaigns for clients
- Managing a team of online media planners, PPC experts SEO specialists and social media content managers.
- Member of the senior management team at Brahm / Brass
- Nov 2008 - Mar 2010Head of Online Planning, Insight & Media / Swamp
>> Heading up the Online Media Team
The Online Media Team at Swamp contained some of the most talented and bright online media specialists in the UK.
I directed the online media strategy for all campaigns, ensured that the client’s objectives were being met. The team managed campaigns for a variety of clients. Campaigns included anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation.
>> Internet Marketing Strategy, Channel Planning, ROI Modelling, Insight...
Developing the internet marketing strategy & integrated communication strategies for clients. This involved everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet.
- Dec 2006 - Nov 2008Online Media Director / Swamp
Leading independent Full-service comms agency Brahm bought Swamp in November 2006.
I grew the online media team and directed online media campaigns for various blue-chip companies and well-known brands - both ROI and brand-focussed.
- Apr 2002 - Dec 2006Media & Research Manager / Swamp
One of the five founding members of Swamp.
Managed online display, PPC and SEO campaigns for brands such as Persimmon Homes, Anglian Home Improvements and Heinz.
Worked on Online Insight projects for various blue-chip companies.
- Dec 1998 - Apr 2002Online Media Manager / Brand New Media
By this time, BNM was HQ'ed in Leeds with offices in London & Manchester.
I moved away from account management and into online media. I worked on clients such as Heinz, MBNA, Powergen, P&G and Hula Hoops.
- Apr 1997 - Aug 1999Marketing / Funkycat Search Engine
Ran own search engine with my partner in the days long before Google! Only stopped because we couldn't afford the hosting costs anymore ;-)
- Dec 1997 - Dec 1998Digital & PR Executive / Brand New Media
Brand New Media (BNM) was a Top 9 digital marketing agency in the UK - later to be bought by French technology company, Fi System.
Account exec on digital projects & working in the PR team.
Education-
2010 - 2013The Manchester Metropolitan UniversityMasters Degree (MSc) in Digital Marketing Communications
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2010 - 2010Hyper IslandDigital Creativity
Additional Information-
Websites:
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Interests:digital marketing, cars, fashion, books, physics
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Posts
- A few days in Iceland
Hello all, hope you’re well? Good week? Mine was mostly spent in Iceland this week, which was nice! I won’t lie, I was pretty damn knackered after London Fashion Week last weekend(oh, woe is me!)…Monday was a whirlwind of working then packing very quickly for our trip to Iceland. We went with one of my very oldest friends (she’s not old, I mean I’ve known her since we were four years old) and her…
- Getting a lot of my hair chopped off and going to LFW
Getting a lot of my hair chopped off and going to LFW
What a week! I started off by getting a load of my hair chopped off. I’ve really enjoyed having long hair for a fair while now, it’s a style I’ve always loved…but I felt it was time for a change. I had a clear idea of what I wanted and Anthony Fellows was the man to give me my new look. I had around 7-8 inches chopped off in the end:
Before
After
Good job I was looking a bit more on-trend, this…
- London Fashion Week: 5 Preconceptions v What Happened
London Fashion Week: 5 Preconceptions v What Happened
My first season at London Fashion Week went a lot better than I thought it might. I knew it would be chaotic and crazy…but I also had a few other preconceptions. I’d read Natalie’s 25 truths about London Fashion Week (tips include that you can totally watch most of the shows from the comfort of your own home at LondonFashionWeek.comand that only the front row get goody bags), but as a London…
Love this…appeals to my goth side ;-)
wwd:
Marc by Marc Jacobs RTW Fall 2015
Photo by Giovanni Giannoni
A year into Luella Bartley and Katie Hillier’s tenure at Marc by Marc Jacobs, their message of youth, energy and grit remained strong and unwavering in attitude and aesthetic, though some calibration has been involved. For more.
- Bob Bob Ricard - English/Russian Restaurant in London
Bob Bob Ricard – English/Russian Restaurant in London
The English & Russian restaurant, Bob Bob Ricard in London, was recommended for my birthday and it did not disappoint. Firstly, the name! I loved it just for that. I asked one of the girls working at Bob Bob Ricard was the deal was and she said “Bob owns two thirds of the restaurant and Ricard owns one third”. Fair enough!
The restaurant is just off Carnaby Street in Soho and is full of art deco…
- Happy Birthday To Me!
This week’s roundup is very ME focussed! Ha! It was my birthday yesterday, so we decamped to London to spend time with friends and family. On Friday, I got so giddy about the weekend ahead and birthday presents I’d received already (a Zadig & Voltaire coat from my husband – who amazing is he?!?! also, fab gold shoes from my lovely Mother-in-Law), I actually had to take a paracetamol because I’d…
- Avoiding decision fatigue with your wardrobe
Avoiding decision fatigue with your wardrobe
The Psychological Science Journal has published research which shows that the amount of time we spend agonising over small decisions, like what to eat or wear, saps previous mental energy…and Marie Claire says this could be “sabotaging our career successes”.
Barack Obama and The Zuck (dude who invented Facebook) apparently limit their choices to only grey or blue suits for Obama and only grey…
- Back in the UK!
I’m back in the UK! First time in nearly three weeks…did you miss me? :-)
We had a wonderful time in Dubai and Thailand. Obviously I’ll be blogging about the trip, we visited four different places, so there will probably be a few posts telling you what I got up to.
I did blog a little while I was away… I talked about Blogging & Perfectionism which seemed to resonate with a few people, I explained
- The Bone Clocks, by David Mitchell
The Bone Clocks, by David Mitchell
Picking out The Bone Clocks by David Mitchell as one of my holiday reads was pretty easy for me…I love David Mitchell’s books. If you haven’t already read anything by the author, you may have watched Cloud Atlas…the film with Tom Hanks? He wrote that.
Cloud Atlaswas my first introduction to David Mitchell from where I get a lot of great book recommendations, friends Paul & Thea. I loved it, but…
I love that the pool bar do juices with all the ‘stuff’ still in. Beetroot, carrot & spinach… Really tasty and the colour rocks.
#Thailand #Phuket #Mandarava #MandaravaResort (at Mandarava Resort and Spa)- To switch off, or not to switch off whilst on holiday
To switch off, or not to switch off whilst on holiday
I’m currently in Thailand and if you follow me on Twitter or Instagram…or are my friend of Facebook, you might have noticed I haven’t switched off this holiday. I’ve tweeted occasionally, posted the odd Instagram pic and Facebook update. I’ve even published a blog post (about blogging & perfectionism).
Switching off when on holiday is something I find some people expect you to do. “Why are you…
- Awesome posts and great blog. I have a question, I've been blogging through tumblr, I plan to switch to Wordpress and still keep tumblr as a small avenue of the content I post. Any suggestions on how to start? I.e. Wordpress themes etc... Thank you<p>Hi! Thanks :) I’m a big fan of Tumblr, but I made the switch the WordPress because Tumblr want quite flexible enough for me. I still use my Tumblr to link to WordPress and show Instagram pics. I’d recommend starting a WordPress.org blog. Use a hosting Co like SGIS. They have cheap but good easy to set up packages. I’d play around with whatever theme takes your fancy. Believe me, you’ll change it a lot until you’re happy :) good luck!!</p>
- Blogging and Perfectionism
I’m a perfectionist. Some people say this with pride “hey, I really care about what I do”. I’m not one of those people.
For me, perfectionism has gotten in the way of what I’ve wanted to do in life more than I believe it’s helped me. Maybe I’m being too harsh on myself. My perfectionism usually stops me from starting tasks or projects, I over think what I need to do and get caught up in a state…
- Frock Swap: Saying goodbye to my Joy skirt
Frock Swap: Saying goodbye to my Joy skirt
As most of you know, I’m doing the 100 day spending ban (clothes, makeup and skincare) with a few other fashion and personal style bloggers and they very kindly invited me to take part in their annual frock swap too, to ease the pain of the spending ban! The idea is that we send each other an item of clothing from our wardrobe that we’re ready to part with, or something that we’re finding tricky…
- Man Behind The Curtain & Saying Goodbye to my Hair Extensions
Man Behind The Curtain & Saying Goodbye to my Hair Extensions
Hello hello…happy Sunday everyone. We went to The Man Behind The Curtain with friends this week for some gastronomic loveliness. Michael, as usual, didn’t disappoint!
(click that link to see my post with more detail from last time we went)
It was also good to see the lovely Anthony Fellowsto get my hair extensions taken out before I go on holiday… I do miss them, but it’s a lot easier on…
- Zucco: Delicious Italian Food in Meanwood (Leeds)
Zucco: Delicious Italian Food in Meanwood (Leeds)
If you haven’t already been to Zucco in Meanwood (Leeds) for their Italian food, you need to rectify that. I’ll try and help you see the error of your ways with this blog post. It’s one of my favourite restaurants in Leeds you see at the moment.
Zucco specialise in freshly prepared Italian small plates and they do it very well.
For starters, the prosecco is £3.15 a glass…whaaaaaaat?! That’s far…
- Blow Dry Bar / Up Do Service at Architect Hair, Headingley
Blow Dry Bar / Up Do Service at Architect Hair, Headingley
Architect Hair in Headingley (Leeds) have introduced a new blow dry bar and up-do service which is fantastic for girls like me who aren’t so great at either! They very kindly invited me to along to review the service, which was perfectly timed because I had a Christmas Party to go to with work which had a 50’s theme. I had my outfit sorted, but my hair was definitely NOT sorted.
You might remember
- Refreshing The Home (& Spending Ban Update)
Refreshing The Home (& Spending Ban Update)
Hi all! How’s your week been? Have you been doing Dry January? Have you been depriving yourself in any other way? No crap food and lots of worthy visits to the gym…that’s what January is all about, isn’t it?
I haven’t been going to the gym…that’s not really me, but I have been going for some 30-40 min walks on a lunchtime at work whilst listening to the Serial podcast. I haven’t been doing Dry…
- BoBo Social: Amazing Burgers in London
BoBo Social: Amazing Burgers in London
One of my very besties lives in London and it’s great when I get the chance to stop by for lunch if I’m down in the big smoke for meetings. I saw Sally a little while ago in London and she introduced me to the burger heaven that is BoBo Social. She promised delicious burgers and she totally delivered!
It’s a cute little place on Charlotte Street (W1T 4PZ) with only about 6 or 7 tables and felt a…
- Relaxing in Conwy, eating healthier & preparing for #100daysnospend
Relaxing in Conwy, eating healthier & preparing for #100daysnospend
Hello 2015! Hope you all had a good New Year? We had a very relaxed one with friends, including delicious food from Happen Upon(mainly because we were all a little hungover and tired from a birthday meal the night before!…worth it though – love you Sally). I was still suffering a bit from my cold too (I feel like my sinuses have been blocked for a century!), which meant it’s been a week of…
- Spending ban for 100 days on clothes & skincare/makeup (#100DaysNoSpend)
Am I mad?? A spending ban?! Maybe…. I’m getting together with a few other bloggers to do a 100 days of no spending on clothes, skincare or makeup. The others I think are just doing clothes, but I’ve also added on skincare and makeup to the spending ban because I know myself well, if I cut out buying clothes, I usually transfer my desire to spend into another one of these areas.
Why am I doing a… - A peek into my dressing room
I’ve been meaning to do this post for probably about 6 months, but to be honest my dressing room has never been tidy enough!…and I guess, my dressing room is very much my personal space. It’s taken me a little while to feel comfortable sharing pics of it.
At Christmas we had family staying with us and we needed to put a temp bed into my dressing room…which meant I finally had to get my act…
- That was my 2014...here's to 2015!
That was my 2014…here’s to 2015!
I know I probably should have written this yesterday…but, well, what ya gonna do…… better late than never!
2014 was pretty good really, we spent a lot of time with friends….partying, relaxing. I’m lucky to have some pretty damn fine friends. More time spent with them to come in 2015 hopefully.
2014 Highlights (in no order)(each link opens in a new window)
- We went to Gambia with friends. A lovely…
- A family Christmas
Well, what a lovely week it’s been. We’ve had a fab family Christmas that’s been very relaxing, even fighting off tonsillitis only to then get a terrible cold didn’t spoil Christmas. We had my husband’s mum and my bro and his girlfriend over for Christmas and we had a great Christmas Day.
Lots of presentsRemember I said I really wanted a Bolongaro Trevor parachute dress? I didn’t think for a…
- Fawn & Gold: Faux Fur & Wedged Skechers
Fawn & Gold: Faux Fur & Wedged Skechers
This is probably the favourite of all my coats and jackets. I bought it last year from Oasis and it’s crazily soft…wrapping you in a great big hug. I decided to go fawn-on-fawn with a dress from New Look and accented with my black and gold studded wedge trainers from Skechers. I’m a big fan of wedge trainers and love these babies.
Fawn faux fur jacket // Oasis
Dress // New Look
Black 50 denier… - Parties, Hair & recovering in REDs True BBQ
Parties, Hair & recovering in REDs True BBQ
Waaay late writing about my week, mainly because I’m knackered from getting the last of my Christmas shopping done, getting house ready for guests arriving and I’ve got a sore throat that’s got a real tonsillitis feel about it. F**k off tonsillitis, I do not have time for your antics this week.
Last week was pretty cool…I finally booked our Jan holiday. It did help to write the blog post about wh…
- Bolongaro Trevor Dress
I’ve finally gotten around to showing you all the Bolongaro Trevor dress that I wore for hairdresser extraordinaire Anthony Fellows‘ wedding. I’m with Anthony and his fab team tomorrow at his hair salon in Mirfield, which reminded me to post some pics of the dress. Ironically, I’d let my fringe grow a little too long before his big day (scandalous to go to a hair expert’s wedding with a bad…
- Christmas Parties Galore!
This week I’ve been having lots of fun with Christmas get-togethers and parties. We (well, my husband) cooked for friends…
@jamesdowsingreynolds making Crepe Suzette
A video posted by Ally Dowsing-Reynolds (@digital__diva) on Dec 12, 2014 at 3:45pm PST
Our friend Liz threw a fab Christmas party called Sing For Your Supper. She made some really yummy food and brought in some carol singers.
- Wanderlust Tag: My Life's Travels...so far
Wanderlust Tag: My Life’s Travels…so far
I haven’t done any blogger tags before, have always meant to but never got around to it. I spotted this the wanderlust tag on Makeup Savvy and it hit me just at the right time (I’m currently trying to book our Jan holiday, its taking ages to sort and I just want to go already!!)
So in the meantime….
Where was your first plane to?I think it will have been to the South of France when I was around…
- Man Behind The Curtain by Michael O'Hare
Man Behind The Curtain by Michael O’Hare
We actually went to Man Behind The Curtain in Leeds earlier this year but the photos got lost in the dearth of my memory cards. I still wanted to show you what we had though because if you haven’t been already, you really need to go.
Man Behind The Curtain is the new (ish-now) restaurant by chef Michael O’Hare.
He used to run the celebrated Blind Swinein York where he quickly got a reputation…
- #DreamingOfSnow Giveaway: Tell me your snow story!
#DreamingOfSnow Giveaway: Tell me your snow story!
A few years ago the snow was just about good enough to sledge on and we went over to Chapel Allerton Park to see if we could make a few runs. It was a LOT of fun…here’s a quick snippet:
Inntravel specialise in ‘slow holidays’…walking, cycling and snow breaks. I’m not likely to persuade the hubby to go on one of the walking holidays…
- Putting up the Christmas tree & going to see Penraevon
Putting up the Christmas tree & going to see Penraevon
Oh man……I am TIRED! Everyone around me keeps going down in a haze of colds and flu and I’ve fallen slightly too, but am largely hanging in there. Just. This is the time of year where your body is fighting off all manner of germs and it gets tired doing it. Timehop basically kept telling me this week that over the past 5 years at the time all I have done is moan about being ill! This year I’ve…
- Nothing To Wear: Knee-high Boots & Hats
Nothing To Wear: Knee-high Boots & Hats
I don’t wear a lot of hats, but I love them on others…I’m forever lusting after Lilly Melrose’s hats! So I’ve been trying to wear them more lately. I found this one in Primark.
This is the time of year for my wardrobe staple of black suede boots to come out. I love knee-highs, but am very picky. I don’t like the toe to be too pointed and the fit can’t be ‘baggy’ or too tight. These ones are…
- Christmas Markets, Buses & Freezing Greens
Christmas Markets, Buses & Freezing Greens
Hey all, it was a busy week last week…usual. I had chance to have lunch with a friend in London at BoBo Social who do THE best burgers! I’ll post more on that soon. We ate more good food at the weekend at Norse in Harrogate (another great find by Happen Upon)…again, more on that soon. I don’t do buses a lot, no real need…but we did get the bus to Harrogate – leather seats and WiFi, they’re so…
- Competition: House of Fraser Cyber Monday
Competition: House of Fraser Cyber Monday
Have you sorted your Christmas Shopping out yet? No…me neither! It’s Cyber Monday on the 1st December and I have one £30 voucher for House of Fraser that is valid for use (only) on that day. Combined with the sales, that should help take the edge off the bill for your shopping, no?
Here are the details on the sales, you can check them out on the day here:
8am – 1pm
Additional 20% off Hotel…
- Cabana Leeds: Delicious Brasilian BBQ
Cabana Leeds: Delicious Brasilian BBQ
There are lots of new eateries opening up in Leeds at the moment and Cabana Leedsis the latest to join the throng of restaurants. I’m choosing my invites quite carefully at the moment because there just isn’t enough time to go to them all…when I read “Brazilian BBQ” I thought “Oh…a bit like Fazenda?”…but I thought I might as well give it a try because the other half is a big fan of BBQ. I am SO…
- Eating, drinking & watching
This week I feel like writing a bit more than usual. Sometimes I just post a few pics and don’t have much to say than “I’ve done this”….other times I babble on.
This week, I’m babbling. Like a brook.
(by the way, links open in a new window)
Mostly DoingWe went to the launch of Cabana, a new Brazilian BBQ restaurant in the Trinity in Leeds. The food was REALLY good, so impressed. Blog post…
A bit of lazy reading and a cider after a lovely Sunday Dinner #ilovesundays (at The Woods)
- Pink Ravens with H&M
Well, H&M are on fire at the moment in my opinion. I’ve always loved browsing in their store (the online site doesn’t really do it for me….but I can spend a good hour or so wandering in the ‘real’ store). I was at the Trafford Centre at the weekend seeing friends and popped into H&M to see if I could find a belt for the husband…he spends most of his life with his jeans halfway down his ass. He…
- Paloma Faith & Halloween Partying
Paloma Faith & Halloween Partying
I’m a bit late writing about my week, usually I try to do it on a Sunday…or maybe before work on a Monday…but we had a really hectic weekend and there was just no time. So, here I am on a Monday evening. Better late than never? Hope so ;-)
The full-on weekend really started Thursday with a lovely evening at Zucco in Meanwood with the hubby and his mum. I do love that place and realised I haven’t…
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