Ally Manock
Head of Digital Strategy, Planning & Insight at a leading digital agency.
- Wordpress: Digit*ally (digital marketing research, stats & insight)
- Twitter: @digit_ally
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- Tumblr: Digital Diva (non-marketing)
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Posts
- Feb 05, 14
Pew Research Center have released facts about Facebook, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on the social network.
Pew also offered a detailed look at what Facebook users dislike about the social network see chart below.
Some users dislike certain aspects of Facebook, but fear of missing out on social activities or “FOMO” isn’t one of them.
Their dislikes start with oversharing by friends, and people posting one’s personal information such as photos without first asking permission are among the most common. Parents are especially protective of images of their children, as 57 percent of Facebook users with children under the age of 18 say that people posting pictures of their children without asking permission first is something they strongly dislike about using Facebook. On the other hand, the “fear of missing out” phenomenon resonates with only a small proportion of the Facebook population.
Just 5 percent of Facebook users strongly dislike the fact that Facebook allows them to see others taking part in social activities that they themselves were not included in, and 84 percent of users say that this aspect of Facebook life doesn’t bother them at all.
- Jan 22, 14
2013 was undoubtedly the feed’s year: Video-sharing app Vine surpassed 40 million registered users, while Twitter topped 200 million. And in-feed advertising became a standard on Facebook, Instagram and even Pinterest.This infographic from Sharethrough chronicles the history of feed formats, from its humble search engine origins to the dominance of feed-based news readers and networks. Here’s to a feed-tastic 2014.
- Sep 27, 13
Consumers 7% more likely to click on a display ad during the weekend
via The Drum
- Sep 26, 13
TrackMaven examined the Instagram accounts of the Fortune 500 companies through Sept. 17 and found that the 123 with accounts had uploaded a total of 19,009 pictures and 243 videos. Other findings in the report by TrackMaven included: Nike was the Fortune 500 company with the most Instagram followers, by far, at more than 2.3 million as of Sept. 17.Foot Locker had posted the most photos, 1,018.Target was the Fortune 500’s biggest Video on Instagram user, with 39 videos uploaded.
via STUDY: How Fortune 500 Companies Use Instagram – AllFacebook.
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Tweets
- Better Data, Public Transit Coming To Apple Maps In iOS 8 http://t.co/FQHAxcAGOl #SearchMarketing
- Jawbone finally gives its UP24 activity-tracker some Android loving http://t.co/oU8DnM8drU
- 21 examples of user experience innovation in ecommerce http://t.co/BZIkULK8Ry
- Google Fiber offered to 158 new ‘Fiberhoods’ in Kansas City, Grandview, Raytown and Gladstone http://t.co/mM5vhjYKI7
- Hooked by Nir Eyal http://t.co/3hBeKZjQM2 #Neuromarketing
- 4 Simple Ways to Use Web Analytics for Smarter CRO Testing http://t.co/IlIiF9pbAd #Analytics
- Google Now Targeting Italian & Spanish Link Spammers http://t.co/jWJKuewhW8 #SearchMarketing
- SEO best practice tips for WordPress http://t.co/anHMjQ3k0z
- The 10 commandments of a well managed AdWords Account http://t.co/uhTPp8pVGc
- 10 excruciating signs your organisation is digitally deficient http://t.co/IQcF7XIM3s
- The BBC launches an all-new redesigned responsive iPlayer, now features ‘Collections’ of programmes http://t.co/u64MiZ9DDU
- How are automotive brands using social for sales? http://t.co/droXC6Qn0i
- Google faces lawsuit filed by US parents over in-app purchases by kids http://t.co/eTlPXodLxm
- Key takeaways and insights from the Content Marketing Roundtable in Singapore http://t.co/2UQrAxBePZ
- WhatsApp for Android gets new privacy settings and lets you pay for a friend’s subscription http://t.co/3tlxDjYHp7
- Eight great examples of mobile marketing from Southeast Asia http://t.co/Ib5Lovupy8
- It’s official: Titanfall is now on Xbox One and PCs http://t.co/lq2yfIwy6T
- The five-year-long Getty Images-Flickr partnership has come to an end http://t.co/VOgjTgMh9D
- Article: UK Travelers Dining Without Digital http://t.co/HCqjcqHWfr
- Check out how three artists reimagined a Final Fantasy heroine http://t.co/1RlZXJKWMb
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Info
- Head of Digital Strategy, Planning & Insight at Brass AltMarketing and Advertising | Leeds, United Kingdom, GBSummary
Digital marketing veteran with 15 years experience (with an online media background) spanning multiple industries and all online channels.
Specialties: Digital strategy for a wide range of large brands to small businesses: including consumer insight, social media, online advertising, search marketing, channel planning, ROI modelling.
Experience- Jan 2012 - PresentHead of Digital Strategy, Planning & Insight / Brass Alt
Development and delivery of digital strategy, planning, insight and social media services and teams for global clients.
- Mar 2010 - Jan 2012Head of CONNECT (Social Media, Online Advertising / Paid Media & SEO) / Brass
My role at Brass Agency (formerly Brahm / Swamp) mainly covered these four areas:
1. Member of the Senior Management Team at Brass
o This sits one level below the board. We were responsible for the day-to-day running of the agency.
2. Heading up the CONNECT department. The department consists of the following teams:
o Search Marketing (PPC & SEO)
o Social Media
o Online Display Advertising
o Affiliate Marketing
o Traditional and Online PR
o Web Analytics
o Online Insight & Research3. Integrated channel planning & marketing strategy, Digital strategy and ROI Modelling for multiple clients across the agency and for potential clients (new business)
4. Brass Agency’s own marketing/PR
- Nov 2008 - Mar 2010Head of Online Planning, Insight & Media / Swamp
>> Heading up the Online Media Team
The Online Media Team at Swamp contained some of the most talented and bright online media specialists in the UK.
I directed the online media strategy for all campaigns, ensured that the client’s objectives were being met. The team managed campaigns for a variety of clients. Campaigns included anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation.
>> Internet Marketing Strategy, Channel Planning, ROI Modelling, Insight...
Developing the internet marketing strategy & integrated communication strategies for clients. This involved everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet.
- Dec 2006 - Nov 2008Online Media Director / Swamp
Leading independent Full-service comms agency Brahm bought Swamp in November 2006.
I grew the online media team and directed online media campaigns for various blue-chip companies and well-known brands - both ROI and brand-focussed.
- Apr 2002 - Dec 2006Media & Research Manager / Swamp
One of the five founding members of Swamp.
Managed online display, PPC and SEO campaigns for brands such as Persimmon Homes, Anglian Home Improvements and Heinz.
Worked on Online Insight projects for various blue-chip companies.
- Dec 1998 - Apr 2002Online Media Manager / Brand New Media
By this time, BNM was HQ'ed in Leeds with offices in London & Manchester.
I moved away from account management and into online media. I worked on clients such as Heinz, MBNA, Powergen, P&G and Hula Hoops.
- Dec 1997 - Dec 1998Digital & PR Executive / Brand New Media
Brand New Media (BNM) was a Top 9 digital marketing agency in the UK - later to be bought by French technology company, Fi System.
Account exec on digital projects & working in the PR team at this top 9 digital agency (at the time!)
Additional Information-
Websites:
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Posts
- Homes & Interiors Bloggers: My 5 Favourites
Homes & Interiors Bloggers: My 5 Favourites
There are a lot of great homes & interiors bloggers out there to spend time with and then there’s Pinterest, where time can just fly whilst you’re pinning everything that ever existed for your style of home.
Here are my favourite Homes & Interiors BloggersSwoon Worthy– I really like Kimberley’s style of writing and she takes really great photos, I just love them. She also hella lovely and…
Amazing Maps plots the World Culture Score Index in an atlas of which countries read the most.
1. India — 10 hours, 42 minutes
2. Thailand — 9:24
3. China — 8:00
4. Philippines — 7:36
5. Egypt — 7:30
6. Czech Republic — 7:24
7. Russia — 7:06
8. Sweden — 6:54
8. France — 6:54
10. Hungary — 6:48
10. Saudi Arabia — 6:48
12. Hong Kong — 6:42
13. Poland — 6:30
14. Venezuela — 6:24
15. South Africa — 6:18
15. Australia — 6:18
17. Indonesia — 6:00
18. Argentina — 5:54
18. Turkey — 5:54
20. Spain — 5:48
20. Canada — 5:48
22. Germany — 5:42
22. USA — 5:42
24. Italy — 5:36
25. Mexico — 5:30
26. U.K. — 5:18
27. Brazil — 5:12
28. Taiwan — 5:00
29. Japan — 4:06
30. Korea — 3:06Of course, then there’s the question of qualifying the quantified – what are people reading, exactly? Because, as Susan Sontag memorably observed, only a fraction of published books are actually literature.
(via Mental Floss)
The researchers call this behavior “mindless accumulation”—the tendency for people to forgo leisure to work towards rewards they’ll never be able to use. They argue that it’s a distinctly modern problem. For much of human history, earning rates were low and people needed to work as much as possible just to survive. The idea that you could “overearn” simply wasn’t realistic. If you’re one of today’s highly paid office workers, however, earning comes comparatively easily, yet the drive to hoard as much as possible remains. The researchers compare overearning to overeating, another distinctly modern problem caused by a life of surprising abundance.
Fascinating new research into work and rewards.
Or, as David Ramsey put it, "We buy things we don’t need with money we don’t have to impress people we don’t like.”
For a worthy antidote, see how to avoid “work” and make a living doing what you love.
- Link Love: Meal Planning, Designer Bargains & Hormones
Link Love: Meal Planning, Designer Bargains & Hormones
These are a few of the articles and blog posts I’ve enjoyed or found useful in the last week…
Paprika: Recipe Saving & Meal Planning App– Life Hacker (such a good website) asked people to tell them which recipe saving and meal planning apps were their favourite and I found Paprika amongst them. It works on Android, iOS etc. I’ve been trying it out and it’s pretty cool! You can snip recipes from…
- Outfit: Oaks Boutique Heart Jumper & Lisa Jayne Dann Coat
Outfit: Oaks Boutique Heart Jumper & Lisa Jayne Dann Coat
At the Oaks Boutique Leeds Blogger Event this week I bought a couple of jumpers and a necklace. Here is one of the jumpers in action…. I love the big heart on the front and it’s got a really nice loose fit to it, meaning it’s perfect to wear with leggings as a jumper-dress. It’s a bit matchy matchyoutfit with the colours, but to be honest I didn’t care….I was feeling the brown!
The coat is by…
- Oaks Boutique: Leeds Blogger Event
Oaks Boutique: Leeds Blogger Event
Oaks Boutique held an event last night in Roundhay for lots of Leeds bloggers to showcase their latest clothes and accessories and it was a good chance to see what their main offering was all about. I’ve been to Oaks Boutique in Chapel Allerton before (the clearance store), but have never been to the main boutique in Roundhay (Street Lane, Leeds) or the Horsforth shop before.
I was pleased to see…
I’m in love with TopShop’s range of tube skirts at the moment. I was first inspired by…
To give constructive feedback, always snuggle it in love — because we’re only human, and we’re vulnerable… Set expectations for where you are in the project, then ask questions in a way that allows for “the love sandwich”: First, “What works for you?” Then, “What doesn’t work for you?” Then, “What works for you?” again. If you just ask people for feedback, they’ll go straight for the jugular.
"The Love Sandwich," the seventh of the 10 stages of the creative process.Doesn’t matter how often you do Internet shopping, the curse of buying a small loaf of bread when you meant to buy normal size can still hit you… #MiddleClassIssues (at Chapel Allerton)
- Link Love: Ravercise, Contouring, Book Clubs & Fringes
Link Love: Ravercise, Contouring, Book Clubs & Fringes
Quite a few of my favourite bloggers post links to other bloggers’ posts that they’ve loved that week/month (e.g. Amy Liz, The Awkward Magazine, A Life With Frills). I always find these sorted of blog posts so handy! They lead me to some great blogs that I probably wouldn’t have found otherwise. So, I figure that if I get so much out of reading other people’s, I should probably do one too!
Here’…
- My Birthday Weekend
My Birthday Weekend
If some of you were wondering where I’ve been and why I haven’t blogged for a few weeks, it’s because I’ve been mentally busy. Work has been fairly demanding and my MSc dissertation has been too.
I did get chance though to get away for four days to…
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