Digital Diva
I'm Ally...I do digital stuff.
Find out a bit more about me by clicking the links below:
Posts
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March 11, 08:37 AM
Thinking for a living
Long-form content features, collections of selected work from around the web, portfolios of the finest creatives and a collection of recommended reading. From monographs, to books on theory, to peripheral concerns, they have tried to create a resource that is not necessarily complete, but a solid place for suggestions.
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March 11, 05:31 AM
“we live in a world driven by ego”
Me! (whilst talking to one of my team about the state of politics) -
March 11, 05:30 AM
I found this video on Jono Marcus’ blog. I like ‘stuff’. I am very much a ‘consumer’…I also like this video.
The Story of Stuff was created by Annie Leonard and is now a book. It started as this short video (it’s a bit USA’ed) highlighting the affect of out of control consumerism.
Check out storyofstuff.org for more videos.
- March 08, 05:45 PM
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March 08, 03:10 PM
“creating a consistent visual language”
Paul M -
March 06, 05:07 AM
Wondering which Panasonic Lumix GF1 lenses to get...
Love my GF1…I’m only really just learning how to use it. I got the 14-45mm lens with the camera.
I’d love a good zoom lens and a wide-angle lens…sounds expensive. Had a look in Malaysia while we were out there and the prices didn’t seem any cheaper. Haven’t done anything about it since we got back.
This PDF on the Panasonic website is very useful…gives all the details of the lenses that will go with the GF1. I just need to decide now! I want them all…pity, I’m not rich!
http://www.panasonic.co.uk/file?elid=3240640&filelink=/get/params_W0_MThtml_Dattachment/3240640
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March 01, 03:27 PM
"attention economy"
In recent years, the characterization of the problem of information overload as an economic one has become more popular. Business strategists such as Thomas H. Davenport or Michael H. Goldhaber have adopted the term “attention economy”
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March 01, 02:40 PM
“intensive use of media in a nanosecond culture”
Rich Honack, academic director of “Strategic Marketing Communications in Today’s Media World.” - March 01, 11:39 AM
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March 01, 07:11 AM
My thoughts on the New Ellie Goulding album 'The Lights'
Wow…love it. I was really looking forward to the new Ellie Goulding album (‘The Lights’) and it hasn’t dissapointed me.
I’m currently on the 2nd listen. My favourite will always be ‘Under the Sheets’… ‘Starry Eyed’ is still beautiful (got a bit more of a bassy EQ I think)…’Your biggest mistake’ is very catchy. Great pop tune.
Ellie was fantastic live in Leeds supporting Little Boots…listening to the new album really wants to make me see her again. I doubt they will be lovely small venues like Leeds Uni Union again though :-(
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February 26, 04:12 AM
mobile Tumblr
trying out the mobile version of Tumblr…doesn’t seem to be working that well….
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February 25, 03:01 PM
Things I hate about using blog tools...
Themes!! There’s too many to choose from!
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February 25, 02:43 PM
Trying this Tumblr 'thing'...
I’ve been on Wordpress for a while…and let’s face it, I’m too damn busy to write lots. Looking for something a bit snappier….maybe Tumblr is the answer?
Tweets
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@hydnhntr Hi Hayden. I'm using your theme on my Tumblr blog, love it :) Can you follow me, so I can pick your brains on a DM?5 minutes ago from web
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@alfox LOL! (Don't forget tomorrow is SHOUT ALL OF YOUR TWEETS ALL DAY, DAY)19 hours ago from CoTweet
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@andylloydgordon MSc :)28 hours ago from CoTweet
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@smellmycheese Ahhhh :-)28 hours ago from CoTweet
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@salsamexicana Yay...that would be fab! I'm loving her new album...28 hours ago from CoTweet
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Noooo...! been working too hard. Head now out of sand & realised I missed the @elliegoulding tickets going on sale. York is sold out :-(39 hours ago from web
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Yay...got some lovely small white Ray Ban wayfarers at last. Still annoyed at the woman in Heathrow that wouldn't sell me them before! #fb2 days ago from Twikini
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@andylloydgordon Hey :) How's the assignment going?3 days ago from CoTweet
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3 days ago from web
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@sytaylor Yes :)3 days ago from web
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@groovegenerator ...oh no, wait....Higher Education?4 days ago from web
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@groovegenerator what is HE fat?4 days ago from web
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@IdleSi haha...I love that you took that at the till4 days ago from web
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@UnrulyLindsey more updates please...did he find her? :)4 days ago from web
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is addicted to chocolate pop tarts #fb4 days ago from web
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@smellmycheese what on earth is synaptic transmission?4 days ago from web
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@salsamexicana LOL - Avocado God :)5 days ago from CoTweet
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@elliegoulding You're actually making me want to start running... I'm worried!5 days ago from CoTweet
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@outoftheswamp Blurgh, Marmite...hater!5 days ago from CoTweet
Profile
Ally Manock
Experience
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Nov 2008 - Present
Head of Online Planning, Insight & Media / Swamp
Ally’s role at Swamp has two main focusses: >> Heading up the Online Media Team The Online Media Team at Swamp contains some of the most talented and bright online media specialists in the UK. Ally directs the online media strategy for all campaigns, ensuring that the client’s objectives are being met. The team manages campaigns for a variety of clients. Campaigns might include anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation. >> Internet Marketing Strategy, Channel Planning, ROI Modelling, Insight... Working with Paul Mallett (Managing Partner) to develop the internet marketing strategy & integrated communication strategies for clients. This involves everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet. -
Dec 2006 - Nov 2008
Online Media Director / Swamp at Brahm
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Apr 2002 - Dec 2006
Media & Research Manager / Swamp
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Dec 1998 - Apr 2002
Digital Media Manager / Brand New Media
Education
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2010 - 2013
The Manchester Metropolitan University
Masters Degree (MSc) in Digital Marketing Communications









































