Ally Manock
Head of Digital Strategy, Planning & Insight at a leading digital agency.
Wordpress: Digit*ally (digital marketing research, stats & insight)- Twitter: @digit_ally
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- Tumblr: Digital Diva (non-marketing)
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- Feb 05, 14
Pew Research Center have released facts about Facebook, including one that debunks the theory that Facebook has a teen problem: 73 percent of U.S. Internet users between the ages of 12 and 17 are on the social network.
Pew also offered a detailed look at what Facebook users dislike about the social network see chart below.
Some users dislike certain aspects of Facebook, but fear of missing out on social activities or “FOMO” isn’t one of them.
Their dislikes start with oversharing by friends, and people posting one’s personal information such as photos without first asking permission are among the most common. Parents are especially protective of images of their children, as 57 percent of Facebook users with children under the age of 18 say that people posting pictures of their children without asking permission first is something they strongly dislike about using Facebook. On the other hand, the “fear of missing out” phenomenon resonates with only a small proportion of the Facebook population.
Just 5 percent of Facebook users strongly dislike the fact that Facebook allows them to see others taking part in social activities that they themselves were not included in, and 84 percent of users say that this aspect of Facebook life doesn’t bother them at all.
- Jan 22, 14
2013 was undoubtedly the feed’s year: Video-sharing app Vine surpassed 40 million registered users, while Twitter topped 200 million. And in-feed advertising became a standard on Facebook, Instagram and even Pinterest.This infographic from Sharethrough chronicles the history of feed formats, from its humble search engine origins to the dominance of feed-based news readers and networks. Here’s to a feed-tastic 2014.
- Sep 27, 13
Consumers 7% more likely to click on a display ad during the weekend
via The Drum
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Tweets
- Article: Bloggers Beautify Posts http://t.co/U1VkBRxOkV
- Microsoft earnings confirm that it decided not to ship a ‘new form factor’ Surface http://t.co/dCj0KJqPyb
- Apple sold 35M iPhones in Q3 2014, but iPad sales fell 9% to 13M http://t.co/XsaqZjXBco
- Is your interface design misleading? http://t.co/EjsVX7EqVY
- Bing Ads Puts Insertion Order Management Online http://t.co/yUHwUhLMWs #SearchMarketing
- New App-Based Search Engine Startup Relcy Tries to Reset SEO http://t.co/YfIyZy1KP7 #Mobile
- Facebook’s social logins share grows to 55% as G+ and Yahoo fall http://t.co/Q9G84z0zkA
- 14 more examples of beautifully persuasive ecommerce design http://t.co/brDc0RxDxL
- Managing Your Robots.txt File Effectively http://t.co/MvOYpo0HRZ #SEO
- It’s Not Just Links: Why Nothing Is Safe In Online Marketing http://t.co/6IuCLNgzH9 #SearchMarketing
- Google Maps For Android Enhances Explore Nearby Feature & Adds Elevation To Biking Directions http://t.co/5ry0P4DPcN #SearchMarketing
- Which analytics tools do marketers use? And are they paid-for or free? http://t.co/hx13bgTjue
- Looking for a startup job? Tyba tells you what it’s like to work at tech companies across Europe http://t.co/MebMYG0dwc
- Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet” http://t.co/to0CWNV7Qo #SearchMarketing
- The AA's new responsive site leaves room for improvement http://t.co/M3HHKZJfRq
- Apple’s latest TV ad is all about stickers http://t.co/7YyJsAvsOn
- Article: The Numbers Are In: Data-Driven Marketing Spending Still Climbing http://t.co/YIENEdIANi
- WSJ: Apple ordering next-gen iPhones with 4.7- and 5.5-inch screens http://t.co/9y0cZlDtI5
- Yahoo to acquire mobile ad platform and analytics firm Flurry http://t.co/6FpEMJwKaA
- How Facebook beat Wall Street with data and tripled its share price http://t.co/MzOwSMAKpA
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Info
- Head of Digital Strategy, Planning & Insight // Social Media at Brass AltMarketing and Advertising | Leeds, United Kingdom, GBSummary
Digital marketing veteran with an MSc in Digital Marketing Communications and 17 years experience on clients such as Heinz, Ribena, MBNA, Persimmon Homes, Panadol, Schwarzkopf, McVities and many more.
Specialties include social media, online advertising, search marketing, channel planning, consumer insight and ROI modelling.
Experience- Jan 2012 - PresentHead of Digital Strategy, Planning & Insight / Social Media / Brass Alt
- Digital marketing strategy, including channel roles and social strategy for national and global clients
- Heading up the social media and online insight teams - Mar 2010 - Jan 2012Head of Online Media, SEO & Social Media / Brass
- Online media and social media strategy and award-wining campaigns for clients
- Managing a team of online media planners, PPC experts SEO specialists and social media content managers.
- Member of the senior management team at Brahm / Brass
- Nov 2008 - Mar 2010Head of Online Planning, Insight & Media / Swamp
>> Heading up the Online Media Team
The Online Media Team at Swamp contained some of the most talented and bright online media specialists in the UK.
I directed the online media strategy for all campaigns, ensured that the client’s objectives were being met. The team managed campaigns for a variety of clients. Campaigns included anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation.
>> Internet Marketing Strategy, Channel Planning, ROI Modelling, Insight...
Developing the internet marketing strategy & integrated communication strategies for clients. This involved everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet.
- Dec 2006 - Nov 2008Online Media Director / Swamp
Leading independent Full-service comms agency Brahm bought Swamp in November 2006.
I grew the online media team and directed online media campaigns for various blue-chip companies and well-known brands - both ROI and brand-focussed.
- Apr 2002 - Dec 2006Media & Research Manager / Swamp
One of the five founding members of Swamp.
Managed online display, PPC and SEO campaigns for brands such as Persimmon Homes, Anglian Home Improvements and Heinz.
Worked on Online Insight projects for various blue-chip companies.
- Dec 1998 - Apr 2002Online Media Manager / Brand New Media
By this time, BNM was HQ'ed in Leeds with offices in London & Manchester.
I moved away from account management and into online media. I worked on clients such as Heinz, MBNA, Powergen, P&G and Hula Hoops.
- Apr 1997 - Aug 1999Marketing / Funkycat Search Engine
Ran own search engine with my partner in the days long before Google! Only stopped because we couldn't afford the hosting costs anymore ;-)
- Dec 1997 - Dec 1998Digital & PR Executive / Brand New Media
Brand New Media (BNM) was a Top 9 digital marketing agency in the UK - later to be bought by French technology company, Fi System.
Account exec on digital projects & working in the PR team.
Additional Information-
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Posts
- Battle of the Nations: Leeds is the ideal place for a weekend break
Battle of the Nations: Leeds is the ideal place for a weekend break
I consider myself a Leeds girl. I’ve been a Leeds girl for the past eleven years when I moved here, falling in love with the city that is big enough to offer lots of choice and opportunities…..but is compact enough not to make me feel like an ant.
The Hotel Reservation Service challenged me to tell you all why I think Leeds is the best place to spend the weekend – why it’s waaaaay better than all…
- Win a good night's sleep with Time4Sleep
Win a good night’s sleep with Time4Sleep
Sleep, that cruel mistress. It’s great when you’re getting lots of sleep…you feel on top of the world! When sleep eludes you…well, it’s just a…nightmare! (sorry)
I’m a girl who needs her sleep. If I don’t get it I’m cranky, I can’t concentrate at work, my memory fails me and I’m hungrier. My tips to ensure I get a good night’s sleep are usually to make sure my bedroom is as dark as possible (I’ve…
- Weekend in the Yorkshire Dales: Ingleton Falls
Weekend in the Yorkshire Dales: Ingleton Falls
I’ve been trying to be more active recently….walking, running, that sorta thing. My husband takes a bit of coaxing into walking (he views it as a means to getting somewhere…not as a pleasure) and so I booked a weekend away in the Yorkshire Dales where we were get some good walking in….but the reward for him was he got to see some waterfalls (he loves them).
- Azendi Jewellers Silver Bracelet
Azendi Jewellers Silver Bracelet
I’ve always been fond of Azendi Jewellers. I work in Headingley (Leeds) which is where Azendi started and they have always been my go-to place for gifts. They have a fabulous range of unique and chic jewellery for those who love something a bit different. Azendi have very wearable jewellery…they don’t go really over the top…but they’re not boring. They have a big range of pieces to suit various…
- Lisa Tucci Shoes
You might not have heard of Lisa Tucci shoes. If you haven’t…you should check this range of shoes and heels out! They produce gorgeous, unique footwear and I was lucky enough to be sent my favourite pair from the range. One of the reasons why I love the range so much is that they are different to the usual…have a good look at the actual the heels of the shoes, how cool are they?!
I wore them for…
- My Future Throwback Dress from New Look
Everyone has that dress…you know, the one they can always rely on to make them look and feel good. A ‘throwback dress’. Mine is my black and white butterfly print dress by Louche. I love the cut of it and it’s great to wear on a variety of occasions….from a summer day to dressing it up a little more in the evening.
New Look asked me what my throwback dress is and challenged me to find my future…
- Rick Stein's India at Dinner at the Manor
Rick Stein’s India at Dinner at the Manor
We went to our second supper club event by Dinner at the Manor which this time focussed on Rick Stein’s India as the theme. We had a wonderful evening….the food was absolutely delicious and the company was great!
Dan and Susie started us off with Indian Sunset cocktails which were very tasty. We then had some canapes which included Egg Malee, Pau Bhai Bites and Amritsari Fish Fritters. Starters…
- #FashionShooters: Taking photos for Warehouse w/ Helena Christensen
Taking photos for Warehouse with Helena Christiensen
Warehouse ran a competition for amateur photographers called #FASHIONSHOOTERS to win a chance to take the last shot of their SS14 Campaign. Helen Christensen (thatfamous model, who now also is a photographer) took the photos for their first twelve looks and Warehouse wanted someone to take the shot that would be their thirteenth look. The finalists would get mentored by Helena Christensen herself!
- Colour Consultation at the VQ Spring Fashion Fix
The Victoria Quarter had their ‘Spring Fashion Fix’ event a few weeks ago which was a day of fashion, beauty, colour and personal training. Yorkshire born celebrity hairdresser, Andrew Barton, was there to give hair care advice and there were skincare and beauty demonstrations from Molton Brown, Liz Earle and Illamasqua. I popped along to get a colour consultation from Nikki Collinson. I quite…
- Chai Pannacotta, Cherry Blossom & Promises
Chai Pannacotta, Cherry Blossom & Promises
Wow….what a year it’s been so far! The blog has been very quiet for the last month or so, due to me finishing my MSc dissertation and then….well, recovering! We had a lovely week in Gambia with friends, I’ll post about that soon. I’ve been trying to get my pics done, but my laptop has completely broken. I’m hoping the gadget peeps at PC World can fix it. I’m getting back into posting again with a
- Bloom & Wild Fortnightly Letterbox Flowers
Bloom & Wild Fortnightly Letterbox Flowers
I think I might be turning into Elton John… a month or so ago I decided I wanted more cut flowers at home. I sometimes buy them from the supermarket if I’m in….however this is really sporadic, relies on my memory and I also am never that enamoured by what the shops have to offer. I usually shop in Aldi and then Waitrose if I need to do a big shop (best of both worlds…get as much as I can at Aldi…
- The Botanist at The Trinity (Leeds)
The Botanist at The Trinity (Leeds)
The husband and I ate at The Botanistthe other evening – it was really enjoyable….the food was good, the cocktails were good and the place had a lovely atmosphere. I’ve been to The Botanist for a few cocktails with work before but never to eat, so I went there with no real pre-conceptions. The Botanist kindly paid for the meal and drinks in return for an honest review, which I’m very pleased to…
Had my own little supperclub with @AfsanehKaviani this lunchtime. Delicious food and fantastic company xx
Andrew Sullivan on why friendship is a greater gift than romantic love – such a beautiful and important read.
Spring blossom beginning to appear in our garden #100HappyDays #nofilter (at Chapel Allerton)
No Internet till last night in Gambia…it’s been lovely. Just sending a little Instagram. See y’all soon. #100HappyDays #nofilter (at Gambia West Africa)
- Outfit: BooHoo.com Pink Fluffy Jumper & TopShop Wet Look Leggings
Outfit: BooHoo.com Pink Fluffy Jumper & TopShop Wet Look Leggings
Buying a pink fluffy jumper was a lot harder than I expected. I searched lots of shops for the perfect fit and fluffiness. All disappointed me, until I tried this BooHoo.com pink fluffy jumper. Woo hoo! I pretty much spend all my time wearing it pretending I’m Agnes from Despicable Me “it’s so fluffeeeeeeee!”
It’s quite an oversized jumper, so I prefer to pair it with leggings. As it’s so fluffy,…
Dexter: “I know you want to have a lazy morning watching TV in bed….but I think I should sit on you and you should admire me instead”
- Healthy Eating, How to Read a Room & 'that' Vogue Cover
Healthy Eating, How to Read a Room & ‘that’ Vogue Cover
Wow. It’s been a hectic month. I’ve just finished my Masters Degree dissertation and it took a lot out of me. As usual, it was a full-on sprint to the end, but I got it done. A big big thank you to all the people that filled in my questionnaire to help me with my study into beauty blogs and their effect in purchase intent.
Whilst I’ve been working madly for the past month, I’ve been comfort…
Day off from my dissertation as I won a competition with Warehouse. (at The Loading Bay Gallery)
- Outfit: French Connection Tee & Leather Skirt
Outfit: French Connection Tee & Leather Skirt
Just a quick outfit post today, I’m just going out to a blogger event in Leeds at Barburrito and took the opportunity to get the husband to take a quick snap of me.
I’m feeling the neon this evening…. acid green tee from French Connection with a black leather skirt, also from French Connection. My heels are from Kurt Geiger and my bright pink lippie is Nars ‘Schiap’.
Hope everyone is having a…
- Galvanic Facial: My Experience at Beauty Spot (Leeds)
What’s a galvanic facial I hear you ask? Basically…it’s a facial with added electricity! A galvanic electrical current is used to intensify the facial, providing deeper penetration of the ingredients used in the facial.
I’ve been going to Kate at Beauty Spot in Leedsfor years now. She’s an expert (literally) at Dermalogica facials and it’s always been a lovely experience seeing her. Her…
Nowruz, or Iranian New Year, is just around the corner. It is always a happy time and brings back a lot of childhood memories. I remember my Maman preparing for Nowruz weeks in advance and baking lots of different colourful baked treats, one of the family’s favourites being the Ahwazi cookie….
- Link Love: Food blogs, Gin & Cucumber Lemonade & Sequinned Tops
Link Love: Food blogs, Gin & Cucumber Lemonade & Sequinned Tops
I usually like to get these posts out at the weekend, but life is quite full on for me at the moment. I’m finishing my MSc dissertation as well as a busy time at work…so it isn’t leaving much time for me to blog. I’ve even cut right back on my socialising (shock horror!).
Here are a few of the links and articles I’ve been loving from around the web in the past week or so…
- Homes & Interiors Bloggers: My 5 Favourites
Homes & Interiors Bloggers: My 5 Favourites
There are a lot of great homes & interiors bloggers out there to spend time with and then there’s Pinterest, where time can just fly whilst you’re pinning everything that ever existed for your style of home.
Here are my favourite Homes & Interiors BloggersSwoon Worthy– I really like Kimberley’s style of writing and she takes really great photos, I just love them. She also hella lovely and…
Amazing Maps plots the World Culture Score Index in an atlas of which countries read the most.
1. India — 10 hours, 42 minutes
2. Thailand — 9:24
3. China — 8:00
4. Philippines — 7:36
5. Egypt — 7:30
6. Czech Republic — 7:24
7. Russia — 7:06
8. Sweden — 6:54
8. France — 6:54
10. Hungary — 6:48
10. Saudi Arabia — 6:48
12. Hong Kong — 6:42
13. Poland — 6:30
14. Venezuela — 6:24
15. South Africa — 6:18
15. Australia — 6:18
17. Indonesia — 6:00
18. Argentina — 5:54
18. Turkey — 5:54
20. Spain — 5:48
20. Canada — 5:48
22. Germany — 5:42
22. USA — 5:42
24. Italy — 5:36
25. Mexico — 5:30
26. U.K. — 5:18
27. Brazil — 5:12
28. Taiwan — 5:00
29. Japan — 4:06
30. Korea — 3:06Of course, then there’s the question of qualifying the quantified – what are people reading, exactly? Because, as Susan Sontag memorably observed, only a fraction of published books are actually literature.
(via Mental Floss)
The researchers call this behavior “mindless accumulation”—the tendency for people to forgo leisure to work towards rewards they’ll never be able to use. They argue that it’s a distinctly modern problem. For much of human history, earning rates were low and people needed to work as much as possible just to survive. The idea that you could “overearn” simply wasn’t realistic. If you’re one of today’s highly paid office workers, however, earning comes comparatively easily, yet the drive to hoard as much as possible remains. The researchers compare overearning to overeating, another distinctly modern problem caused by a life of surprising abundance.
Fascinating new research into work and rewards.
Or, as David Ramsey put it, "We buy things we don’t need with money we don’t have to impress people we don’t like.”
For a worthy antidote, see how to avoid “work” and make a living doing what you love.
- Link Love: Meal Planning, Designer Bargains & Hormones
Link Love: Meal Planning, Designer Bargains & Hormones
These are a few of the articles and blog posts I’ve enjoyed or found useful in the last week…
Paprika: Recipe Saving & Meal Planning App– Life Hacker (such a good website) asked people to tell them which recipe saving and meal planning apps were their favourite and I found Paprika amongst them. It works on Android, iOS etc. I’ve been trying it out and it’s pretty cool! You can snip recipes from…
- Outfit: Oaks Boutique Heart Jumper & Lisa Jayne Dann Coat
Outfit: Oaks Boutique Heart Jumper & Lisa Jayne Dann Coat
At the Oaks Boutique Leeds Blogger Event this week I bought a couple of jumpers and a necklace. Here is one of the jumpers in action…. I love the big heart on the front and it’s got a really nice loose fit to it, meaning it’s perfect to wear with leggings as a jumper-dress. It’s a bit matchy matchyoutfit with the colours, but to be honest I didn’t care….I was feeling the brown!
The coat is by…
- Oaks Boutique: Leeds Blogger Event
Oaks Boutique: Leeds Blogger Event
Oaks Boutique held an event last night in Roundhay for lots of Leeds bloggers to showcase their latest clothes and accessories and it was a good chance to see what their main offering was all about. I’ve been to Oaks Boutique in Chapel Allerton before (the clearance store), but have never been to the main boutique in Roundhay (Street Lane, Leeds) or the Horsforth shop before.
I was pleased to see…
I’m in love with TopShop’s range of tube skirts at the moment. I was first inspired by…
To give constructive feedback, always snuggle it in love — because we’re only human, and we’re vulnerable… Set expectations for where you are in the project, then ask questions in a way that allows for “the love sandwich”: First, “What works for you?” Then, “What doesn’t work for you?” Then, “What works for you?” again. If you just ask people for feedback, they’ll go straight for the jugular.
"The Love Sandwich," the seventh of the 10 stages of the creative process.Doesn’t matter how often you do Internet shopping, the curse of buying a small loaf of bread when you meant to buy normal size can still hit you… #MiddleClassIssues (at Chapel Allerton)
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