Posts

May 17, 10:44 AM

The marketing industry needs more polymaths (dictionary definition = ‘a person of wide-ranging knowledge or learning’)

‘natural integrators’, or to put it another way, personalities who have the ability to talk across strategy, planning, buying, technology, data and measurement. These ‘polymaths’ tend to have a healthier balance between left and right brain.

They come up with big ideas but also make sure that those ideas are grounded, measurable and will deliver a return. They coach and nudge others towards great thinking. These people are the top marketers of the future.

Rather than putting out endless job specs for ‘data scientists’ or ‘ideation experts’ perhaps as an industry we should be looking for ‘marketing polymaths’, the talented chefs and chemists of the marketing world?

Marketing needs more polymaths. More magic please, but underpinned by logic.

Great article.

May 17, 09:35 AM

Last-click attribution, the most common measurement model used by marketers, undervalues social media’s role in engaging customers earlier in the buying process.

First-click attribution more accurately captures the impact of social media, increasing its value by up to 94%.

This increased value may be significant enough to change how marketers prioritise investment in social media sites and allocate spend across digital channels.

Social Media is your Shop Window « Blogger Network

However: it’s worth noting that I don’t agree with either first OR last click attribution - you need to consider the WHOLE journey.

May 15, 09:14 AM

Over half of UK youth using Twitter

May 14, 12:01 AM

Dancing About Architecture: A Field Guide to Creativity
Brain Pickings has a free weekly newsletter and people say it’s cool. It comes out on Sundays and offers the week’s best articles. Here’s what to expect. Like? Sign up., brainpickings.org

“It is the abil­i­ty to spot the poten­tial in the prod­uct of con­nect­ing things that don’t ordi­nar­i­ly go togeth­er that marks out the per­son who is truly creative.”

It seems endem­ic to the human con­di­tion that we’ll never cease…

“The mind, at its best, is a pattern-making machine, engaged in a per­pet­u­al attempt to impose order on to chaos; mak­ing links between dis­parate enti­ties or ideas in order to bet­ter under­stand either or both.”

May 12, 12:25 AM

Facebook gauges interest in new way to monetize users: ‘highlighted posts’
Brittany Darwell, insidefacebook.com

Face­book is cur­rent­ly test­ing a way for users to pay to pro­mote their posts at the top of friends’ News Feeds, a spokesper­son con­firms to us.

The test, which is lim­it­ed to a small per­cent­age of users includ­ing some in New Zealand,…

Interesting….

May 12, 12:09 AM

Infographic: The Digital Lives of American Moms
nielsen.com

May 11, 2012

Moms are at the cen­ter of their fam­i­ly’s offline life, so it’s lit­tle sur­prise that they’re also at the cen­ter of many of the biggest trends online as well. Whether to look up the lat­est prod­uct reviews or to con­nect…

May 11, 11:22 AM

In order for online media to surpass traditional media budgets, the industry must further innovate in terms of scale and targeting.

This will involve delivering value above and beyond what advertisers are currently capturing from TV

Why digital ad targeting is failing
May 11, 11:18 AM

finance brands are putting more money into mobile because people who engage with financial content and ads via mobile devices tend to be young (between the ages of 18 and 34) and affluent, with 48% having an income of $75,000 or better. Of these users, 55% are male.

They also are brand-loyal, saying they’re willing to pay more for a product they trust and stick to brands they like. This behaviour creates a strong opportunity for finance brands to begin long-lasting relationships with younger users

Mobile ads most successful for financial brands
May 10, 10:57 PM

The role of social media in financial services marketing
econsultancy.com

Post­ed 10 May 2012 21:52pm by Heather Tay­lor with 0 com­ments

Today, LinkedIn launched its inau­gur­al Finan­cial Ser­vices Sum­mit in New York which focused on the role social media is play­ing in the finan­cial ser­vices indus­try.…

May 10, 10:49 PM

Google’s ‘Sources’ displays search results with more info upfront
Jared Newman, macworld.com

Google is test­ing a new type of search result that pro­vides exten­sive topic infor­ma­tion along­side the usual list of links.

One to definitely keep an eye on… I’ve seen ‘Sources’ integrated with Android tablets also…

May 10, 11:27 AM
Don't make these 5 mistakes in your brand's Facebook timeline

Facebook’s new mandatory Timeline provides brands with significant opportunities to increase their social engagement.

Iconic and trusted organizations are already tapping into Timeline’s enhanced functionalities — and reaping the benefits. For example, the New York Times has populated its Timeline page with visuals and content dating back to the founding of the newspaper in 1851, while Buckingham Palace uses Timeline to document historical data as far back as 1705.

On the brand side, Coca-Cola is using Timeline to showcase its unique identity, while Starbucks uses Timeline as a consumer channel to tout both its company culture and global coffee brand.

But what blunders might you be making?

May 10, 09:42 AM
Social media gives new life to discontinued cosmetics

Many women spend a lifetime in search of the perfect shade of lipstick, the ideal moisturizer or the prettiest perfume, only to watch their hard-won favorite go the way of the dodo. Until recently, these consumers had little recourse other than to complain to manufacturers’ service centers, but now, thanks to social media, as well as company-run Internet chat lines, beauty companies are keeping closer tabs on which products their customers want brought back and responding to that demand with reissues, albeit in limited quantities and through select channels.

Read more: http://www.newsobserver.com/2012/05/10/2054263/social-media-gives-new-life-to.html

May 08, 09:27 AM

Can social media activity affect organic search rankings?

May 03, 07:01 PM

Facebook Launches Open Graph Action Links For Apps
marketingland.com

Face­book appli­ca­tions will be get­ting a bit more cus­tomized thanks to a new Open Graph fea­ture, action links. Instead of just lik­ing an action­able item, apps will be able to lever­age the Open Graph Plat­form to cus­tomize the links that a…

May 03, 03:51 PM

Facebook Edgerank: what marketers need to know
econsultancy.com

Post­ed 03 May 2012 11:29am by Kelvin New­man with 0 com­ments

It’s been nine months since I wrote the orig­i­nal Ulti­mate Guide to the Face­book Edger­ank Algo­rithm. I was amazed to see the reac­tion to the piece.

It clear­ly…

May 03, 03:50 PM

Traditional CRM vs social CRM (Infographic)
econsultancy.com

Post­ed 03 May 2012 16:12pm by Luke Brynley-Jones with 0 com­ments

Over the past two years Our Social Times has host­ed social CRM con­fer­ences in Lon­don, New York and Paris.

It’s a fast-growing indus­try with many spe­cial­ist…

May 02, 08:01 PM

Pinterest: Top 100 Digital Marketing Boards
Ph.Creative, ph-creative.com

We all know that Pin­ter­est is the ris­ing star of the social space and grow­ing at a break­neck speed. We also know that the use of Info­graph­ics is becom­ing one of the most impor­tant and pop­u­lar ways to illus­trate and share ideas on Socia…

May 01, 07:42 PM

C&A Brazil puts ‘likes’ on coat hangers

(via fashionandmash.wordpress.com)

May 01, 06:06 PM
The problem with Google's feature creep

Barry Adams, barryadams.co.uk

As of today, Google has start­ed show­ing cred­it card affil­i­ate links in to its search results. Do a search for ‘com­pare cred­it cards’ on Google and chances are you’ll see a box below the ads with some cred­it card deals on which Google earns…

May 01, 05:42 PM

‘Stop and Search’ app aims to keep tabs on the police
By Ian Steadman, wired.co.uk

Technology

Three devel­op­ers from Tulse Hill in south Lon­don have build an app that aims to give the pub­lic a way to hold the police more account­able.

Stop and Search UK, built by first-time devel­op­ers Aaron Son­son, Sat­want Singh Kenth…

As with all services like this, that put the onus on the reviewed, it is possibly open to bias - will the people that contribute information be more likely to be negative? …or is just any stop and search a negative experience? This will be interesting to look at when data is collected.

Audio

  • The Monsieur Adi remix of Ellie Goulding’s Guns & Horses. Nice.
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Digital-diva.co.uk (blog)

Profile

Ally Manock
Head of Digital Strategy, Planning & Insight at Brass
Marketing and Advertising | United Kingdom, GB

Summary

Digital marketing veteran with 14+ years experience spanning multiple industries and all online channels.
Specialties: Social media, digital strategy, search marketing (PPC & SEO), online display advertising, channel planning, ROI modelling.

Experience

  • Jan 2012 - Present
    Head of Digital Strategy, Planning & Insight / Brass
    Development and delivery of Strategy, Planning and Insight services and teams Development and delivery of Social Media services and teams
  • Mar 2010 - Present
    Head of CONNECT (Social Media, Online Advertising / Online Media & SEO) / Brass
    My role at Brass Agency (formerly Brahm / Swamp) mainly covers these four areas: 1. Member of the Senior Management Team at Brass o This sits one level below the board. We are responsible for the day-to-day running of the agency. 2. Heading up the CONNECT department. The department consists of the following teams: o Search Marketing (PPC & SEO) o Social Media o Online Display Advertising o Affiliate Marketing o Traditional and Online PR o Web Analytics o Online Insight & Research 3. Integrated channel planning & marketing strategy, Digital strategy and ROI Modelling for multiple clients across the agency and for potential clients (new business) 4. Brass Agency’s own marketing/PR
  • Nov 2008 - Present
    Head of Online Planning, Insight & Media / Swamp
    >> Heading up the Online Media Team The Online Media Team at Swamp contained some of the most talented and bright online media specialists in the UK. I directed the online media strategy for all campaigns, ensured that the client’s objectives were being met. The team managed campaigns for a variety of clients. Campaigns included anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation. >> Internet Marketing Strategy, Channel Planning, ROI Modelling, Insight... Developing the internet marketing strategy & integrated communication strategies for clients. This involved everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet.
  • Dec 2006 - Present
    Online Media Director / Swamp
    Leading independent Full-service comms agency Brahm bought Swamp in November 2006. I grew the online media team and directed online media campaigns for various blue-chip companies and well-known brands - both ROI and brand-focussed.
  • Apr 2002 - Present
    Media & Research Manager / Swamp
    One of the five founding members of Swamp. Managed online display, PPC and SEO campaigns for brands such as Persimmon Homes, Anglian Home Improvements and Heinz. Worked on Online Insight projects for various blue-chip companies.
  • Dec 1998 - Present
    Online Media Manager / Brand New Media
    By this time, BNM was HQ'ed in Leeds with offices in London & Manchester. I moved away from account management and into online media. I worked on clients such as Heinz, MBNA, Powergen, P&G and Hula Hoops.
  • Dec 1997 - Present
    Digital & PR Executive / Brand New Media
    Brand New Media (BNM) was a Top 9 digital marketing agency in the UK - later to be bought by French technology company, Fi System. Account exec on digital projects & working in the PR team at this top 9 digital agency (at the time!)

Education

Additional Information

Websites:
Brass Agency, Digital Diva Blog, allymanock.com
My job
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