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Digital Diva

I'm Ally...I do digital stuff.


Find out a bit more about me by clicking the links below:

Posts

  • March 11, 08:37 AM

    Thinking for a living

    Long-form content features, collections of selected work from around the web, portfolios of the finest creatives and a collection of recommended reading. From monographs, to books on theory, to peripheral concerns, they have tried to create a resource that is not necessarily complete, but a solid place for suggestions.

  • March 11, 05:31 AM
    “we live in a world driven by ego”
    Me!  (whilst talking to one of my team about the state of politics)
  • March 11, 05:30 AM

    I found this video on Jono Marcus’ blog. I like ‘stuff’. I am very much a ‘consumer’…I also like this video.

    The Story of Stuff was created by Annie Leonard and is now a book. It started as this short video (it’s a bit USA’ed) highlighting the affect of out of control consumerism.

    Check out storyofstuff.org for more videos.

  • March 08, 05:45 PM

    Remember the birth of the Internet? …I do.

    I’m not that old…I’m an early adopter. No, really!

    If you do remember the humble beginnings of the information superhighway…the above animated gif will give you a little reminder of what quite a few websites looked like.

  • March 08, 03:10 PM
    “creating a consistent visual language”
    Paul M
  • March 06, 05:07 AM

    Wondering which Panasonic Lumix GF1 lenses to get...

    Love my GF1…I’m only really just learning how to use it. I got the 14-45mm lens with the camera.

    Lumix GF1

    I’d love a good zoom lens and a wide-angle lens…sounds expensive. Had a look in Malaysia while we were out there and the prices didn’t seem any cheaper. Haven’t done anything about it since we got back.

    This PDF on the Panasonic website is very useful…gives all the details of the lenses that will go with the GF1. I just need to decide now! I want them all…pity, I’m not rich!

    http://www.panasonic.co.uk/file?elid=3240640&filelink=/get/params_W0_MThtml_Dattachment/3240640

  • March 01, 03:27 PM

    "attention economy"

    In recent years, the characterization of the problem of information overload as an economic one has become more popular. Business strategists such as Thomas H. Davenport or Michael H. Goldhaber have adopted the term “attention economy”

  • March 01, 02:40 PM
    “intensive use of media in a nanosecond culture”
    Rich Honack, academic director of “Strategic Marketing Communications in Today’s Media World.”
  • March 01, 11:39 AM

    :-)

  • March 01, 07:11 AM

    My thoughts on the New Ellie Goulding album 'The Lights'

    Wow…love it. I was really looking forward to the new Ellie Goulding album (‘The Lights’) and it hasn’t dissapointed me.

    I’m currently on the 2nd listen. My favourite will always be ‘Under the Sheets’… ‘Starry Eyed’ is still beautiful (got a bit more of a bassy EQ I think)…’Your biggest mistake’ is very catchy. Great pop tune.

    Ellie was fantastic live in Leeds supporting Little Boots…listening to the new album really wants to make me see her again. I doubt they will be lovely small venues like Leeds Uni Union again though  :-(

  • February 26, 04:12 AM

    mobile Tumblr

    trying out the mobile version of Tumblr…doesn’t seem to be working that well….

  • February 25, 03:01 PM

    Things I hate about using blog tools...

    Themes!! There’s too many to choose from!

  • February 25, 02:43 PM

    Trying this Tumblr 'thing'...

    I’ve been on Wordpress for a while…and let’s face it, I’m too damn busy to write lots. Looking for something a bit snappier….maybe Tumblr is the answer?

Profile

Ally Manock

Head of Online Planning, Insight & Media at Swamp
Marketing and Advertising | United Kingdom, GB

Experience

  • Nov 2008 - Present

    Head of Online Planning, Insight & Media / Swamp

    Ally’s role at Swamp has two main focusses: >> Heading up the Online Media Team The Online Media Team at Swamp contains some of the most talented and bright online media specialists in the UK. Ally directs the online media strategy for all campaigns, ensuring that the client’s objectives are being met. The team manages campaigns for a variety of clients. Campaigns might include anything from Online Display Advertising, Sponsorships, Pay Per Click Advertising, Affiliate Marketing, Online PR, Link Building and Search Engine Optimisation. >> Internet Marketing Strategy, Channel Planning, ROI Modelling, Insight... Working with Paul Mallett (Managing Partner) to develop the internet marketing strategy & integrated communication strategies for clients. This involves everything from working on consultant projects for major companies, consumer insight, channel planning and days spent infront of an ROI spreadsheet.
  • Dec 2006 - Nov 2008

    Online Media Director / Swamp at Brahm

  • Apr 2002 - Dec 2006

    Media & Research Manager / Swamp

  • Dec 1998 - Apr 2002

    Digital Media Manager / Brand New Media

Education

  • 2010 - 2013

    The Manchester Metropolitan University

    Masters Degree (MSc) in Digital Marketing Communications

Additional information

Websites:
Honors:
Swamp were voted number 1 for Creativity, Return on Investment and Technical Skill in Revolution Magazine’s annual client survey. Overall, the survey placed Swamp number 3 digital agency in the UK.

READING

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